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Aloha Mix 1065?

bingo!

WMVX bills much better with 25-54 and has a much larger share 25-54 than WAKS. Now I would hate to see Cleveland without a CHR, but you never know.

I was just thinking about this. Okay, say they get rid of KISSFM. WMVX is doing okay, but not spectacular 25-54. So they go after WQAL jugernot 25-34 and 35-39 breakouts with a new fresh WMVX "Hit Music of the 90's and Now". This way, they can grow the younger end without playing any hip-hop and still gain respectible 25-54 numbers.

WQAL then is forced to dive 18-49 or go older and battle with sister WDOK.
 
I don't see Kiss going anywhere. They are first and foremost focused on 18-34 year olds and I dont see that changing. The music mix is on point as well. They're about to start syndicating Elvis Duran from New York's Z-100 soon for mornings. Ryan Seacrest has also been added to the lineup.
 
SonoSational18 said:
"But isn't CHR a 18-34 target, specifically W18-34, not P25-54?"

Yes.... but in a market the size of Cleveland you won't be a top biller unless you've got a very strong 25-54 component. Not enough 12-24 avails in a market this size to get you the big bucks.
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I don't know any women...or anyone... over 38 (I'm 40) who listens to CHR.
 
VODood said:
I don't know any women...or anyone... over 38 (I'm 40) who listens to CHR.
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I was once told that 70% of the CHR audience is in the 25-54 age group. Although I haven't been able to verify that, it would make sense if the audience consisted of a large number of 25-34 women.
 
kentuckymedia said:
The biggest part of this puzzle is that Rubber City could technically come in and swoop this station up to ad to the Akron trio. It would fit, they could keep it Top 40, but add a little of the old KDD feel and flare when it was Barnstable's flame thrower and make some decent money on it.


Kiss FM is doing okay...so maybe keep it 96-5 KISS FM, Hit Music for Cleveland and Akron.
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I highly doubt any Akron ownership group would be successful in buying 96.5. True, it still covers Akron... but for all intents and purposes, it is a Cleveland station now, atop the WTAM mast in Independence. They could try dual-city approach, but Akron's too far-flung from Cleveland for it to work. That would be like trying to set up a radio station that's aimed at both the cities of Washington and Baltimore. Nice concept in theory, but an impossibility to pull off.

Unlike the Mix name, Clear Channel holds the technical rights to the "KISS-FM" name, inherited from when (what is now Gannett, then) Pacific & Southern Co. registered the service mark for KIIS-FM.

For many years, CC even got Radio One's WKYS-FM in Washington to cease using "93.9 KISS" branding (WKYS reintroduced KISS branding some time ago, probably through an agreement with CC). And, most notably, they made WENZ/107.9 stop calling themselves "KISS 107.9" back in 1999 when they flipped to R&B... nevermind that CC actually installed "KISS 104.9" on WZLE/104.9-Lorain two weeks after Radio One pulled "The End."

If CC decided to relinquish WAKS' intellicual property to whomever bought 96.5 (nice way of saying that they would give up on the CHR format) the new owners would have to launch wholesale new branding, imaging, and promotion. Even if they did keep Elvis Duran and Seacrest. Anyone up to the task?
 
kentuckymedia said:
bingo!

WMVX bills much better with 25-54 and has a much larger share 25-54 than WAKS. Now I would hate to see Cleveland without a CHR, but you never know.

I was just thinking about this. Okay, say they get rid of KISSFM. WMVX is doing okay, but not spectacular 25-54. So they go after WQAL jugernot 25-34 and 35-39 breakouts with a new fresh WMVX "Hit Music of the 90's and Now". This way, they can grow the younger end without playing any hip-hop and still gain respectible 25-54 numbers.

WQAL then is forced to dive 18-49 or go older and battle with sister WDOK.
Click to expand...

That takes innovation and a PD. WMVX has been with neither for over two years.

In fact, if said disposal of WAKS took place, I'd still see WMVX playing "Under Pressure" under their tired "no-repeat workdays," robotic backselling, and Daune Robinson's 10a-7p workshift. In other words, don't get your hopes up. WMVX has chronically underachieved ever since Randy James left the building.
 
SonoSational18 said:
12+ ratings don't mean much. WMVX is still beating Kiss in the 25-54 "money" demo.
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And they now beat the badly faltering WMJI in the 25-54 demo in afternoons. But that's like calling yourself the World's Tallest "Little Person" (tm). Majic FAILED TO REGISTER in the top 10 for the first time in literally eons...
 
You think WMJI's ratings are bad now, wait till Lanigan leaves! I have a feeling that is when the oldies......oops, "classic hits"....format will be blown up.
 
Usually don't post, but seriously, some things need to be straightened out here.

WAKS has been outbilling WMVX for the past 18+ months. Consistently. The station has one of the top power ratios for CHRs as well. Those of you saying the station is underperforming in ratings and revenue are very mistaken....and that's a fact. And with the lineup changes coming, the product will increase its performance in both areas.

Be careful when speculating on stuff you know nothing about-- it just makes you look silly.
 
madd dogg, i was going off numbers i have in a folder on my desk. not saying your right or wrong, im sure you may have inside information and that is wonderful.

WAKS does extremely well in their core demos, but in Women 25-54, WMVX beats KISS.

Why dont they just move the station when they launch Elvis? That would make more sense than not..wouldn't it?

Im not saying that CHR is going to disappear, its only a speculation. It also doesn't make me look like an idiot when I am saying that CHR is a younger product than Hot AC, thats another proven fact.
 
Don't think you're an idiot at all Kentucky. You've made some good points in your messages on this board. Just saying that WAKS consistently outbills a number of stations, including WMVX. It may be surprising that a station with a younger demo can drive more $s than stations in a money demo, but that's what WAKS has been doing for awhile

As for a switch of stick, not sure. One of the advantages AKS has is that it can really sell to and deliver listeners in both Cleveland & Akron. Maybe that's why it makes the money it does. Not sure it would do that on a different tower-- but who knows.
 
Sorry for the mis-thought on my end. I appreciate your information.

I would really hope that they would have moved KISS to 106.5 when they had the chance in 2 weeks. It would just make so much more sense.
 
YEKIMI said:
You think WMJI's ratings are bad now, wait till Lanigan leaves! I have a feeling that is when the oldies......oops, "classic hits"....format will be blown up.
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Lanigan literally holds up the station right now. He (and to a small extent, Chuck Collier) is the ONLY reason WMJI still exists. Period.

CC better pray every time his contract comes up for renewal at this rate...
 
I just can't help but keep going back to one thing...Kiss seems to be very, very important to Oak Tree.

The overhead is small, the audience is good, and yes, they're probably making a coin with it. But as the Kiss brand overall is a big deal to Clear Channel, having a strong Kiss outlet in Cleveland is just as important.

Look at Elvis Duran and Ryan Seacrest just being added, particularly Duran, doing a live, syndicated morning show at a station which could have just hung onto Valentine's long-time voicetracking if "Kiss" were going away whenever 96.5 gets sold. There's no compelling reason to dump Valentine if it's a short term move to add Duran.

Duran adds another top 30 market a week from Monday, and I suspect they wouldn't go to all the trouble of customizing his debut (the Cleveland-only "Elvis in Cleveland" site, etc.) if the entire station were a couple of months from not being heard at all.

I'm not ready to stand here and say "for sure" that Kiss moves to 106.5 after a 96.5 sale, whenever it happens...and I haven't heard a thing, even in rumorland, about this...but...points to be made.
 
Mix is a mess...I agree. And QAL is a very well programmed Hot AC, one of the best!

So why doesnt CC just move Kiss up the dial before they launch the new morning show, that would make more sense.
 
km, how do we know they aren't planning to do so in the next week or two? ;)

I don't think they are, actually. For one, what do you do with 96.5 - simulcast the moved format until the signal gets sold? I think they keep it status quo until they figure out where the formats land, musical-chair wise.
 
Im thinking simulcast only because the comments about Mix on here is that its bleedin Red and the ratings are in the negative.
 
What about Brian & Joe? Their stint at 106.5 has outranked any of their previous stints (WONE, WENZ, in Denver and at WMMS). Coming up on ten years as of Labor Day. There really is no logical place for them elsewhere in the cluster -- if one doesn't count them teaming up as talk hosts on WTAM... which would at least be feasible.

The irony here is that WMVX is a gold-based HAC. Any time I tune in, I'll hear "Under Pressure," "She's A Beauty" or "I Ran (So Far Away)." Then, you have WMJI, which entered into the folly of playing 80's tracks on their playlist... but don't do it the right way. They in effect became the original Majic... a so-so gold-based SAC.

And Kevin Methany oversaw both stations for over one year.

Two failing formats... yet WMJI at least has some history and COULD be brought back if the right personnel were hired. Difference between "could" and "would," though.
 
OhioMediaWatch said:
km, how do we know they aren't planning to do so in the next week or two? ;)

I don't think they are, actually. For one, what do you do with 96.5 - simulcast the moved format until the signal gets sold? I think they keep it status quo until they figure out where the formats land, musical-chair wise.
Click to expand...

The only time I can recall something like that happening was in 1987-1988, when WMJI ended up being simulcast on WBBG/1260 after Jacor yanked the Jim Davis-programmed big band format. Jacor announced an intention to sell off WBBG right when the pulled the plug. Even still, they took the time to install the WMJI calls on 1260 (105.7 legally became WMJI-FM) for several months up until the transaction closed.

96.5 and 106.5 are different from that scenario. WBBG strugged mightily in the ratings field, compounded with a tightly directional signal aimed away from the suburbs that was increasing becoming irrelavant by the day. Those reasons forced Jacor's move. That isn't the case with any of the stations discussed here, although again, K-ROCK's signal leaves a lot to be desired.
 
Keep Brian and Joe on 106.5 and make them do some form of CHR?
 
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