T
tcsnrayp
Guest
By jove, I think OMW has GOT it!
OhioMediaWatch said:Here's my brief "non-music programmer impression":
To me, "classic hits" feels like oldies opened up to the newer "oldies". It seems to the natural progression for stations like WMJI, which have to stem off demo erosion at the older end on the FM dial.
"Oldies", in 2008, feels to me like the station is trying to hold the line on going too "new". And then, of course, there's Scott Shannon-style so-called "real oldies", which feels to me like the station is shouting "we have the *real* oldies you won't find on those 'classic hits' stations'".
Examples: I don't expect to hear 50's stuff on a "classic hits" station. I don't expect to hear 80's stuff on an "oldies" station. But that's just my thought, and in practice, it varies.