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Alpha Sells Biloxi MS Cluster to TeleSouth Communications
- Thread starter Y2kTheNewOldies
- Start date
That, I believe.
I asked a radio friend about the high number of likes, he thought they may have bought them.
The Monkey Facebook likes came before Alpha. When they actually had a staff. They were very aggressive with posts and chose ones that resonated with a lot of people and were shared frequently. I would often see posts being shared from them. Many of those likes are from outside of their listening area. Many.
But 420,000 likes is very suspect regardless......... ive managed station facebook content and never had anywhere near that many likes. Z100 NYC, arguably one of the most popular stations in the biggest market in the country doesnt even have 400,000 likes on FB
The Monkey used to have a number of posts that were shared a lot on Facebook, so that could be where a lot of likes came from.
Miss 103 has 443K likes.
I dont buy that Miss 103's or 107.1 The Monkeys lieks are valid.. they were bought. The most popular radio station, Z100, in the biggest market in the country only has 396,000
The giveaway that the likes are bought is that neither of these stations has much in the way of on-page participation from supposed listeners. A cursory glance at the Miss 103 page shows a lot of posts but never more than a few shares/likes, with a few exceptions garnering 20-30 likes and a few comments. If they really had this many devoted followers, there'd be a hell of a lot more audience participation.
Sheesh, I see some small town stations get a lot more activity on their pages than Miss or Monkey.
For fits and giggles I checked what I consider to be the second biggest CHR stations after Z-100 in New York — KIIS FM in LA. They have roughly 440k likes, but the rate of participation on that page was noticeably higher. Still not "OMG look at these people!" high but several posts with 200+ likes and a smattering of commentary.
Granted, all this proves is nothing except Facebook sucks, but if anyone is dumb enough to buy likes, they deserve to be ridiculed.
Sheesh, I see some small town stations get a lot more activity on their pages than Miss or Monkey.
For fits and giggles I checked what I consider to be the second biggest CHR stations after Z-100 in New York — KIIS FM in LA. They have roughly 440k likes, but the rate of participation on that page was noticeably higher. Still not "OMG look at these people!" high but several posts with 200+ likes and a smattering of commentary.
Granted, all this proves is nothing except Facebook sucks, but if anyone is dumb enough to buy likes, they deserve to be ridiculed.
I guess it will sound old-fashioned, but I think that local call-in shows are probably a better way to engage with local listeners. Maybe use traffic reports or local politicians as material for the programming?
No doubt. I use Facebook promotions all the time. I also understand that the audio programming (and the radio sub-culture) is only part of a multi-media platform these days. When it comes to direct feedback though, talking to one of your listeners live on the air is a very direct and immediate interaction. A lot of programming that I hear these days is pre-recorded. There are times when I think that something has been lost with the demise of live shows, though the production costs might be prohibitive for some station operators.
That Monkey didn't buy likes. The page used to be super active when they had a staff, and years ago built those likes with sharing the typical funny memes/pics etc...then they had live shows that did all sorts of interactive Facebook Live Vids.
I didn't believe it until I worked there, and was able to see that there were no bought follower/Likes. They have mostly syndicated shows now, and the staff has been reduced ALOT. It is hard with such a small crew for them to be as active as they used to.
-James
I didn't believe it until I worked there, and was able to see that there were no bought follower/Likes. They have mostly syndicated shows now, and the staff has been reduced ALOT. It is hard with such a small crew for them to be as active as they used to.
-James
There is NO WAY a tiny little 6000 watt FM in a market of maybe 150,000 people has earned the same amount of likes in a valid fashion as Z100 NYC which covers 10,000,000 plus
It has nothing to do with the market size. People from all over the world like that page. I think MONKEY being the stations name also made it stand out when people would see stupid/funny memes pop up on their feed.
This all happened back when Facebook wasn't forcing their paying structure, and pretty much just let any page/person you followed posts pop up on your feed. Also if you remember, The Monkey was owned by a much smaller company back then that did not enforce social media policies like iheart did/does. Z100 couldn't just grab a memes and post them on their page. Their Jocks had to always direct to the z100.com for the most part...The Monkey was posting whatever it wanted.
Before you think I'm full of it. In 2019 there are thousands of Facebook pages that focus on just posting funny memes. A lot of those pages have between 100,000 to 1,000,000 likes. So, if those pages do exactly what the Monkey was doing back in the day and have that many followers, how is it hard to believe?
You're thinking about this too much like a radio station Facebook page...that isn't how they built it. The only reason why I am wasting time replying to this thread and backing them up is because I also found this so hard to believe until I saw the data.
-James
This all happened back when Facebook wasn't forcing their paying structure, and pretty much just let any page/person you followed posts pop up on your feed. Also if you remember, The Monkey was owned by a much smaller company back then that did not enforce social media policies like iheart did/does. Z100 couldn't just grab a memes and post them on their page. Their Jocks had to always direct to the z100.com for the most part...The Monkey was posting whatever it wanted.
Before you think I'm full of it. In 2019 there are thousands of Facebook pages that focus on just posting funny memes. A lot of those pages have between 100,000 to 1,000,000 likes. So, if those pages do exactly what the Monkey was doing back in the day and have that many followers, how is it hard to believe?
You're thinking about this too much like a radio station Facebook page...that isn't how they built it. The only reason why I am wasting time replying to this thread and backing them up is because I also found this so hard to believe until I saw the data.
-James
G
Groove1670
Guest
Not having a bunch of FB Likes doesn't mean a station is not successful. FB algorithm's have changed. We have seen our likes decrease (and so has most other stations I've talked to). With that said, a good in house social media director can increase likes if they work on the page. Large markets are easier. smaller not so much or mixed results. I think there is burnout when someone asks you to like their page. Too much FB clutter, and we don't plan to buy likes. So be it.
Thanks to streaming, market size is largely irrelevant when it comes to social media engagement.
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