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Alpha To Flip 95.5 The Game?

I see the website myalice955.com was registered last week by Alpha Broadcasting, and it now redirects to the Alpha Broadcasting website.
http://www.myalice955.com/

Is this a ruse, or is Lucy getting ready to yank the football away from Charlie Brown?
 
What kind of format could have that moniker? A female-targeted Hot AC or Gen X, perhaps? There's also a registration of Click955.com (see Click 101.5/Dayton and Click 98.9/Seattle), which indicates a Modern AC/AAA format as well :)
 
Those domains cover everything from Modern AC to Spanish, and Gen X to Urban AC... Click is my guess though for 95.5, and maybe Vibe on 97.9 (Urban AC maybe? ;)) Although Arrow could mean classic rock is in 97.9's future...
 
They should keep the active rock on 97.9 and give Portland it's active rock back. PDX already has two classic rock channels.
 
"Vibe" could mean some kind of Rhythmic or Urban format (perhaps Urban AC?)... or "Arrow" for some rock or country format? "Ranch" could be country or classic country, too... Alpha is really trying to confuse us ;P
 
KevanGC said:
They should keep the active rock on 97.9 and give Portland it's active rock back. PDX already has two classic rock channels.

I agree, EXCEPT on 95.5. Did you see how many people petitioned about KUFO's switch to KXL N/T? There must have been thousands.

Either that or bring the old 105.9 Smooth Jazz back!

-crainbebo
 
If its "Live 95.5," chances are that it will be Modern AC, and go after the listeners who feel that KRSK has abandon them when they adjusted their focus to Adult Top 40.
 
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