> > It's been just about a year since B98.5 and G106.3 became
> G
> > Rock Radio.
> >
> > Anyone have a 1 year report card from then to now?
> >
>
> Yeah I'm sure that SoulCrusher would be happy to chime in on
> this...
>
Alright then, here's my take on G Rock Radio's past year: The station has been improving steadily. There are things I've always liked about the station - the airstaff, The Underground, 90's At Noon, Nightlife Music Lab, etc. Then there's a few things that leave a bad taste in my mouth - the inexplicable repetition of some really bland artists (Switchfoot? Nickelback?? Classic Rock karaoke act The Black Crowes???) along with an overall predictability (I don't listen constantly, but I am so familiar with G Rock's playlist that if you were to list random songs, I could tell you whether they receive normal rotation or not ... normal meaning that it's not relegated to nighttime airplay) and a sound softer than most Modern Rockers (heavy on the pop/punk and grunge-lite as well as playing tons of drippy balladry, like 3 Doors Down - "Here Without You" and Seether & Evanescence - "Broken", and almost completely ignoring some of the format's most relevant bands, like Tool, A Perfect Circle, Rage Against The Machine, System Of A Down, etc.). An example of how soft G Rock Radio is: I am not a fan of Linkin Park, but G Rock Radio thinks nothing of playing their ballads ("In The End", "Numb" , "Breaking The Habit") incessantly, yet won't touch any of their other songs with a ten foot pole - I for one would much prefer to hear "One Step Closer" and "Faint", because the intensity of these songs are enough to help you ignore the whiny frontman Chester Bennington, and in G Rock Radio's best interest of "playing the hits", these songs charted just as well or better.</P>
Currently, G Rock Radio is not without its flaws - their song selection is still rather predictable and the overall sound (at least until about 5 PM or so) is still on the soft side, which I hoped they would have broken away from by now - if it's Soft Rock we wanted, we would have tuned into WOBM or sister station The Breeze (the far more interesting take on the AC format, IMO) by now. But between the on-air disc jockey banter (G Rock Radio has live jocks 24/7 - not every station offers that), the addition of the Antisocial Club on Saturday nights, the improved playlist which definitely seems to have more currents, and at least giving somewhat edgier acts like Avenged Sevenfold, Korn, Flyleaf and 10 Years (I have to mention that three of these bands currently have songs in the Top Ten on the Modern Rock charts) some night rotation, G Rock Radio is definitely headed in the right direction. There's also the occasional surprise for the most patient listeners - they throw on acts like the Pixies, the Replacements and the Smiths (including songs that aren't "How Soon Is Now?") every so often, which deserves a big thumbs up. Of course you often have to get through a lot of overplayed hits to hear them, including the really painful Fall Out Boy among others. I'm glad G Rock Radio doesn't sound like the standard issue Clear Channel or CBS/Infinity Modern Rocker, but that doesn't mean there aren't some ways they can improve.</P>
What I hope the future holds for G Rock Radio: I am glad the station has been successful up to this point. Now that they have established themselves, it would be nice to see them break away from their relatively safe approach to the Modern Rock format a bit more. For example: The majority of the time, if they are playing a Soundgarden song, it is almost completely certain that it will be their big hit ballad "Black Hole Sun". I know they play some other songs at night sometimes, but would listeners during the day run away from their radio screaming if they were to play "Burden In My Hand", "Spoonman" or "Outshined" for a change? The folks programming G Rock Radio seem to think so. Expanding their playlist to include more songs by artists that they currently play (wouldn't it be nice to hear more Morrissey, Cure, Depeche Mode, along with other songs from Alice In Chains, Nirvana, Radiohead, etc.) as well as adding some other artists that they don't (AFI, Sonic Youth, Sex Pistols, A Perfect Circle, Deftones, Joy Division - the list goes on and on), would help extend their reach to other listeners as well as bringing back the listeners that may be tuning in less often due to the station's predictability. I also hope that they will become more willing to play some edgier rock during the day as well - and mind you, I don't think they should become "G Metal Radio", but after hearing a twee pop act such as Coldplay or Death Cab For Cutie, playing some Tool or RATM would help to keep the station balanced ... and really, if G were to play them, let's be real here - very few people are going to tune out, and if they do, then they're not real Modern Rock fans as far as I'm concerned. The only other changes I would suggest are playing less of the real cheesy soft rock acts (would anyone really start bawling if they played Switchfoot's cornball "Meant To Live" less than once or twice a day? The format has so much more to offer, there's no need to waste so much time on dullards like Switchfoot. Ditto for Nickelback, 3 Doors Down, Tonic, The Black Crowes...) to accomodate some of the real Modern Rock acts, and to package their music a different way (maybe 30 minutes of nonstop music, or 10 songs in a row...) to keep people tuning in. That said, G Rock Radio steadily continues to improve, and here's hoping the station becomes even more successful and less predictable as time goes on...</P>