Alt 104.5 Embracing the 90s again?

[davideduardo]

I agree. Add KVIL WLUM KKDO WRXL WEDG WEND for ratings success or look at how well KQX or KROQ bills even with wild swing in ratings. Its working, to some extent, in some places.

KROQ has sustained decent billings mostly due to heritage, agency relationships and the like. But it appears that 2023 showed a considerable decline to put it more in proportion with its ratings.

 

[SoulCrusher]

I was shocked to hear "Black Metallic" from Catherine Wheel on WRFF last Thursday around 6:45pm.

They were doing their "Top 104" of all time and featuring a handful of tracks that didn't make the list, but that felt like it was completely out of left field. I don't think I've heard that on any terrestrial station since I got to play it at 2am at FM1063/WHTG back in 1994.

103.1 The Wave in SLC plays it. There’s a handful of stations out there doing the classic alternative thing, but I’d go with them if I had to pick a favorite. Excellent staff and they play more songs that you don’t expect to hear.

 

[RStacey1990]

Idk, im kinda liking the changes at WRFF, this past week it almost seemed as if Radio 104.5 was back. I hope it stays this way. Lots of classics.

 

[chrocket87]

I think a difference in modern alternative radio compared to previous eras is the broadening of the term "alternative", specifically the difference between it and "alternative rock". If WRFF wants to be an "alternative" station and play, say, Billie Eilish, or other artists who push the limits of their format, they can. It seems like most major modern alternative stations have taken that approach. It's not what I'm used to, not what I prefer, so I wouldn't listen, but that isn't to say other folks won't listen. It's harder for me to grasp how Eminem or Outkast could be considered "alternative". Granted, some alternative stations were playing Eminem at the time of his debut (certainly pre-"Lose Yourself" which is what iHeart alt stations seem to spin), but "Hey Ya" is a straight up pop song that is way closer to a Hot AC track than Alternative (or even classic alternative at this point).

Heck, when “Hey Ya” was a current, the former 89X/Detroit was playing it pretty frequently right in between Three Days Grace, Sum 41, and Metallica. It fits the format much better now than then.

 

[JH_Radio]

Wow, I really like what Mike Caplin has done with WRFF. I've been listening for over an hour and airchecking and this is really, really good.
In fact I'd argue its better than when it was Radio 104-5.

 

[andygradel]

Are they down to only 3+/- currents/recurrents an hour? Wow.

I do wish they'd back off the spins for the Fall Out Boy version of "We Didn't Start the Fire," but interesting to see some of the library cuts that have popped up over the past couple of days.

 

[pjc1961]

WRFF Playlist (goes back 63 days; change the date in the web address to see other days) -
set up below to view the date as of this posting, Friday 1/5/2024:

>http://mediabase.com/whatsong/whatsong.asp?var_s=087082070070045070077&MONDTE=1/5/2024<

 

[wibgradio99]

I notice no difference since Woody joined and the format became safe, chicken ALT, soccer mom watered down friendly drek, nothing like 2007 with the Trees, Flys, Ramones, Pistols and tons of new stuff, etc etc. Checking out what ALT is really like K243BM, KKED, KBZT, KDKB, KNDD, just to name a few, no comparison, there is so much new great ALT out there now, from older to brand new bands, and 1045 keeps playing the same 5 year safe span, 1045 is the poorest excuse for an ALT format, far from its first launch....

 

[JH_Radio]

I notice no difference since Woody joined and the format became safe, chicken ALT,

Mmm, chicken alt! lmao
But hey each market is different.
Go to hard and than you get closer to what WMMR plays.

 

[RStacey1990]

Wow, I really like what Mike Caplin has done with WRFF. I've been listening for over an hour and airchecking and this is really, really good.
In fact I'd argue its better than when it was Radio 104-5.

Maybe the later days, but 2007-2012 was phenomenal.

 

[wibgradio99]

from flipping around on my satellite radios, I noticed there are many ALT formats popping up on low power FM signals being fed by main HD2 or 3 signals, many are I heart ex WQEN 3. and they all say (insert city) new alternative no matter who the owner is....Is this the new way to listen to Alternative music, of course nothing in this area, all the flea powered frequencies are clogged with tons of drek.