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ALT 107.7 has 'The Lake" back on HD2
- Thread starter WJPYFM
- Start date
Just how far does 107.7 HD2 carry? Given the limits on HD power, it probably doesn't reach too many ears. Could it be Entercom is setting the table for a Lake comeback? The Lake had a contingent of dedicated listeners, but that was a while ago. It's time has probably long faded, but y'never know. On another thread, one of Entercom's senior managers stated that Alt 107.7 is doing just fine.
The signal has always been the problem!!
The Lake had the same signal and triple the ratings.
A previous post mentioned the lack of 90s Rock music on
Radio formats. The Lake played quite a bit.
There's been a lot of quality rock released in the 90s and
2000-present. Newer and heritage AAA material is abundant.
Just because commercial radio doesn't play it doesn't mean
it doesn't exist...
A previous post mentioned the lack of 90s Rock music on
Radio formats. The Lake played quite a bit.
There's been a lot of quality rock released in the 90s and
2000-present. Newer and heritage AAA material is abundant.
Just because commercial radio doesn't play it doesn't mean
it doesn't exist...
But maybe, just maybe commercial radio doesn't play it because what was once a big hit is a big turnoff for today's audiences.
Oh, please, I know that you were a big fan of "The Lake", but post-1980 music was a minor component of their music mix. You heard a lot more Dylan than Nirvana. The Beatles came up a lot more often than The Offspring. It was targeted at 97-Rock, and the preponderance of music was from the '60s and '70s, with some newer music from core artists and newer artists that fit "the sound".
Alt 107.7 is far more likely to play '90s music than any reinvention of The Lake would be. Alt is after a MUCH younger audience than The Lake. 12+ numbers are the "beauty contest". The demos for Alt may very well be more saleable than the demos for The Lake. And the amount of Non-Traditional Revenue appears to be significantly higher. Alt packages better with the other Entercom Buffalo FMs than The Lake did.
Total audience means nothing. Demographics mean everything. Nowadays, cume means more than quarter hours. Apparently the people who own the place are happy with their return. They ain't in the business for fun.
I forgot that Radio isn't supposed to be fun or different.
Formats come & go. It clearly bothers you that some people
liked The Lake.
If ALT is bringing in serious revenue as you speculate ( no facts provided)
Then all is well...
Doesn't bother me a bit that some people liked The Lake. I liked The Lake as an alternative from time to time. I virtually never listen to Alt-107.7 because I'm WAY out of the demo. The Lake never brought in "serious revenue". Alt-107.7 doesn't likely bring in "serious revenue", but the difference between the two for ads is likely negligible. The difference for streaming and/or NTR (concerts, etc.) likely leans strongly in Alt's direction. More 30 year olds are likely to go to a show stocked by second or third tier artists than 60 year olds. And, as previously mentioned, it's easier to bundle Alt listeners with the other FMs than Lake listeners.
And, some people consider Alt to be more "fun or different" than The Lake was.
And, some people consider Alt to be more "fun or different" than The Lake was.
This thread began with questions about HD and translators.
I don't expect that many 21-32 year olds are listening to either platform.
They may go to concerts, but that doesn't mean they listen to the
ALT format.
The ad agencies covet the younger demos, but is ALT Buffalo delivering them
in sufficient quantities? The format may just be a ruse.
Try to counter balance the decrepitude of WBEN and fool some ad
buyers...
I don't expect that many 21-32 year olds are listening to either platform.
They may go to concerts, but that doesn't mean they listen to the
ALT format.
The ad agencies covet the younger demos, but is ALT Buffalo delivering them
in sufficient quantities? The format may just be a ruse.
Try to counter balance the decrepitude of WBEN and fool some ad
buyers...
21-32 year olds are certainly listening to radio. While that age range is not a standard Nielsen demo, 18-34 is and in the PPM markets, 91% of 18-34's use radio weekly and the average listening time (including the non-listeners in the average) is between 9:45 and 10 hours a week.
In the diary markets, the weekly usage is around 35% higher... something like 13 to 14 hours a week.
While this is a less than the listening in the pre-new media age, it is still indicative of an excellent reach of radio for advertisers in the younger demos.
Please, don't try to bury us alive.
Advertisers aren't stupid. They look very carefully at who listens, they do their own research, and they study relationships between their ads and sales. So the answer is younger demos are listening to the radio.
Cume does not mean more than quarter hours. Buys based on ratings use metrics calculated from the average listeners tuned in. "CPP" or Cost Per Point is the most usual buying measure and it simply means that stations are evaluated based on their ad rate and the rating during the time period being bought. And "rating" is the same as share and as AQH persons, just expressed in different terms.
Cume is principally used in doing reach and frequency calculations to determine the percentage of the market reached with a buy based on the campaign's goal in terms of the desired average number of impressions.
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The median age of the Buffalo MSA is 40.8, and in Miami it is 40.4. Portland is 37.0. The distribution by age is not different enough to make a significant impact on audiences.
The fact that there are numerically fewer 18-34's in Buffalo than in Miami is that Buffalo is the 57th largest market while Miami is the 11th, with almost exactly four times the population.
Traditionally that's true, but a lot more buys these days are based on "impressions" because that's what internet buys use. Young media buyers in particular place more stock on "impressions" than on quarter-hours because they think that people simply punch a button when commercials come on the radio. That's part of the reason that more money is flowing into "new media". Radio is actually holding its own better than most "old media", but it doesn't mean that there isn't a shift in buying parameters going on. Radio's biggest "advantage" is that rates overall are so low that the numbers compare better with on-line buys than other "old media".
As one who's been involved in the sales of both old and new media, I'm here to say that's not true. The advantage of new media is the rates are so low, they're an afterthought when selling on air.
"Impressions" in radio is simply the number of persons who hear an individual spots. In other words, the AQH audience size at the moment the spot airs. "Gross Impressions" is the average AQH persons for the buy multiplied by the number of spots.
"Young media buyers" don't design the buy specs. They are given spec sheets that include the allocations by medium, the demo target, the cost metrics and other specifications and are told to buy against those requirements.
There is no way that "cume" will get you "impressions" since not all persons are listening to the same station at the same time.
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