How was the listener retention after he ended each day. I know the station tanked when he left. In fact a lot of his syndicated stations tanked when he left.
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
ALT 92.3 Is Teasing a Huge Announcement Today at 5
- Thread starter NYRadioFan22
- Start date
A month ago, I finally switched my cell plan to unlimited. Last week, following an onslaught of email offers from SiriusXM, I finally added it to my wife's car, which came with streaming. Between that time, I used iHeart's, Tunein's, and Audacy's apps to sample FM stations outside my home market. Most of my listening during that time was Alt from LA and Alt from NY. I have to say that I did prefer LA's Alt over NY's Alt.
With Elliot, my observation is that he is locked in the "morning zoo" DJ sound. That's the best way I can explain it. It's safe, while trying to sound zany. To me, it's what I would expect if Ryan Seacrest decided to leave Top 40 radio and go to work at an alternative station. Definitely not Howard Stern, yet Howard's show on 92.3 can't be replicated today. So I can't fault him for that. I personally like that it isn't a 2020s attempt at our version the 90s shock jock approach, such as what Dave and Chuck the Freak seem to be. But, his sound to me seems to be better suited for Top 40 or Hot AC.
If I'm right, he carried WXRK. But remember that WXRK went through some music identity crises in the 20 years there. They were classic rock, 90s alternative, and 90s modern rock. I know that some of his affiliates did carry on. But off the top of my head, I don't know if any remain. If I'm right, his Cleveland affiliate is still a classic rock station.
You are right, it's still Classic Rock.
As far as Elliott is concerned, "safe while trying to sound zany" is probably what the station wants. They don't need any more thousands of dollar fines from the FCC which is what they got when Stern was there and probably what affiliate stations demanded [if any stations are carrying his show[] as they were subject to fines also.
Would stations rather pay the fines if it meant ratings.
The follow-up is would they rather have ratings and fines if it meant loss of advertising revenue? It's honestly why I listened to Podcasts for years, until finally subscribing to SiriusXM. To be honest, now I listen to both.
I agree. My critique is really just my personal take, but Sterns 1980s and 1990s show wouldn't survive in 2022 on FM. Heck, Stern even doesn't do his old show, and he's on a subscription platform.
Someone should tell KISW in Seattle.
I really would like to know if there has been any demographic shift since the music changes. Just looking at the 12+ figures, it says to me that it may have backfired.
Earlier question:
How much of K-Rock being successful was Stern? Was he holding up the whole thing by himself?
Answer:
The Stern show plus a sales staff capable of selling Stern made that station thrive, single handedly.
Alternative listeners aren't averse to listening in the morning. The reason Cane and Corey had poor ratings is because their show's content stunk, and their show was carried on a station whose programming in general was poorly executed.
How much of K-Rock being successful was Stern? Was he holding up the whole thing by himself?
Answer:
The Stern show plus a sales staff capable of selling Stern made that station thrive, single handedly.
Alternative listeners aren't averse to listening in the morning. The reason Cane and Corey had poor ratings is because their show's content stunk, and their show was carried on a station whose programming in general was poorly executed.
The alternative stations that get good ratings in the morning tend to have very strong personality morning shows. Think of the original Kevin & Bean on KROQ, BJ & Migs on KISW, Shredd & Ragan on WEDG, and so on. The music isn't going to build consensus. It's better to create passion with personality. But it's hard and takes time. Elliot has done a good job in DC. It hasn't translated to NY yet.
At the time, listeners were very divided about the music. So if the only thing you're doing is playing music, and people aren't totally in favor of the music policy, it won't be successful.
Would stations rather pay the fines if it meant ratings.
Hell no! Would good are ratings if you offend an advertiser who doesn't want to be associated with what might piss off their customers. If they can charge more for advertising, whoop-te-doo! They can use it to pay the ever increasing fines and give it to the lawyers to try and prevent the FCC from yanking their license. "Hey guys! The ratings just came in! We're #1 in the morning. Now let's think up ways we can bring in some money/advertisers so we can pay staff/electric bills/fines!" While I agree Stern is talented as an interviewer, it doesn't take much talent to come up with Tits & Ass jokes every morning. I wrote jokes for morning DJs [back in the dark ages] and most of them wanted stuff that skirted a fine line skewing to the clean side. Double entendres, etc. Anything downright offensive wasn't used. I listen to old airchecks from years ago and stuff that got said back then would have someone standing on a bread line today.
Hell no! Would good are ratings if you offend an advertiser who doesn't want to be associated with what might piss off their customers. If they can charge more for advertising, whoop-te-doo! They can use it to pay the ever increasing fines and give it to the lawyers to try and prevent the FCC from yanking their license. "Hey guys! The ratings just came in! We're #1 in the morning. Now let's think up ways we can bring in some money/advertisers so we can pay staff/electric bills/fines!" While I agree Stern is talented as an interviewer, it doesn't take much talent to come up with Tits & Ass jokes every morning. I wrote jokes for morning DJs [back in the dark ages] and most of them wanted stuff that skirted a fine line skewing to the clean side. Double entendres, etc. Anything downright offensive wasn't used. I listen to old airchecks from years ago and stuff that got said back then would have someone standing on a bread line today.
How much ad revenue did Stern bring in for a station?
Stern was not an easy sell. Most agency accounts stayed away, and you had an abundance of bail bondsmen, pay-by-the-month car insurance and the like.
But in no case, unless there is a strong morning show, do mornings outperform or even equal other dayparts.
I thought morning drive was the marque time slot for radio.
Actually, in the PPM middays and PM drive have higher Persons Using Radio. But advertisers love morning drive.
NYRadioFan22
Banned
This station needs a morning drive show that's more like Matt Pinfield's 101.9 WRXP morning show
My personal taste agrees with you. My reply is based on what you mean. If you mean Pinnfield in his personal sound and delivery, one thing to remember is that Alternative today isn't the same Alternative when RXP was on. Matt Pinfield is great for a rock or rock leaning Alternative station. But when I think of bands like The Killers, Panic! at the Disco, Imagine Dragons and other modern pop and dance leaning Alternative acts, I don't think Pinnfield is the right sound for them.
If you mean a person who is highly knowledgeable in the current Alternative acts (such as Pinnfield is for rock music), and will host a music focused morning show, with most content discussed being about the music, then I personally feel that is a missing ingredient.
The fragmentation in listener preferences in "what is Alternative" (cited on here by several radio insiders) is the greatest issue in this discussion. The closest I can get to a comparison is a situation where the fragmentation isn't an issue. Satellite radio doesn't need to worry about the fragmentation. Alt Nation is strictly the current Alternative acts, and sounds much more Pop and Dance than it did even 10 years ago. Lithium focuses on 90s Alt-Rock. I think Elliot's show would fit a station with Alt Nation's playlist over a station with Lithium's playlist.
- Status