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Alt 92.3 Music Changes

When it comes to rock and alternative radio in New York, maybe the reason it hasn't been successful in years is because no one ever seems to do it right.

Alt 92.3 - The music is wrong. Sorry, but the morning show was weak. And the afternoon guy has nothing interesting to say either. Talking over song intros to shoutout listeners is just noise, I'd rather listen to Spotify than that. Try telling some interesting stories about the music. If you don't have any real content, please leave the mic off.

RXP - The music was also wrong. What is it with NYC programmers that they can't follow a model that works everywhere else? I could understand if research led them to a mix that works better in New York, but the opposite always seems to be true. They had some familiar talent like Pinfield but the whole thing was a dog's breakfast until they finally got it right at the end, but by then it was too late.

K-Rock - The playlist was too narrow, the repetition was insufferable and the imaging was stale. I can't even remember who did mornings after Stern left. The rest of the day was hosted by jocks who never had anything interesting to say.

WAXQ - Here we go. A well-programmed station with a great airstaff that scores good ratings and demonstrates there is a rock audience in New York. Yes, it's classic rock, but for a similar level of familiarity there's plenty of gold in active rock and alternative formats too. Q104.3 sounds like the quintessential Classic Rock station. Why can't the other guys do the same with active rock and/or alternative? It seems like they all try to overthink it for NYC.
 
This is what Corey said: “Showkiller Mike had told us for the past three or four months that he didnt think the ALT brand was working anymore. It wasn’t working, it was declining, he said, in Philadelphia, in LA. Everywhere.”

Insane accusation.

Corey was also complaining about making $134K per year doing a morning show in NYC. I guess he made the same doing afternoons.
 
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radiojomo said:
Corey was also complaining about making $134K per year doing a morning show in NYC. I guess he made the same doing afternoons.
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That is a pretty miserable salary for NYC; they apparently got what they paid for if you look at the ratings.
 
TheBigA said:
Interesting comment, so I looked at the Mediabase reporting on WNYL, and I see they are playing Billie's song Everything I Wanted. They are playing several other women. But the main thing that I noticed is they don't play a lot of currents. And so they're not playing her current charted song.
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OnlineRadioBox's WNYL playlists for the past seven days show exactly one spin for any song by Eilish -- "Everything I Wanted" at 7:57 a.m. Tuesday. Strange that an artist the station is apparently trying to minimize or even bury would be played in morning drive. You'd think they'd spin her in the wee hours of Sunday morning just as a sop to her label, wouldn't you?
 
If Corey's quote is accurate, Showkiller Mike is at least partially right! The irony is, Showkiller Mike is a big reason it ain't working!

He hired a garbage morning show, two guys that never worked together before (Cane earned terrible ratings as a morning host in Minneapolis prior), and aired it on multiple large and major market stations. The two minute promise was horrendously executed. Automation issues abound. Crappy music selections that don't fit the individual market.
 
The station is running jockless this morning-just music, sweepers and commercials. Wonder why they didn't bring in someone from another shift to fill in.
The music reminds me of the PopRocks channel on satellite radio.
PopRocks Playlist
 
I listened to the Poadcast from yesterday. Articles elude to it being WINS. They stated "all news." That could be WINS or WCBS. I know ratings-wise WINS would make stronger sense.
 
Theater of My Mind said:
Why can't the other guys do the same with active rock and/or alternative? It seems like they all try to overthink it for NYC.
Click to expand...

Because it's not the same thing. Classic rock has consensus music that everyone likes. Active/Alternative is fragmented in a way that works best when everyone picks their own songs. Classic rock fans are happy with what they have. WAXQ has been giving them what they want consistently for a very long time. Not so for other forms of rock. The active rock fans have made other plans. They don't need a radio station because they get what they want someplace else. They're not sitting around waiting for a station to play what they want with the right on-air talent so they can listen.
 
Barry said:
The station is running jockless this morning-just music, sweepers and commercials. Wonder why they didn't bring in someone from another shift to fill in.
Click to expand...

Because this is what they said they were going to do. Morning drive isn't as important in this format as afternoons.
 
Theater of My Mind said:
When it comes to rock and alternative radio in New York, maybe the reason it hasn't been successful in years is because no one ever seems to do it right.

Alt 92.3 - The music is wrong. Sorry, but the morning show was weak. And the afternoon guy has nothing interesting to say either. Talking over song intros to shoutout listeners is just noise, I'd rather listen to Spotify than that. Try telling some interesting stories about the music. If you don't have any real content, please leave the mic off.

RXP - The music was also wrong. What is it with NYC programmers that they can't follow a model that works everywhere else? I could understand if research led them to a mix that works better in New York, but the opposite always seems to be true. They had some familiar talent like Pinfield but the whole thing was a dog's breakfast until they finally got it right at the end, but by then it was too late.

K-Rock - The playlist was too narrow, the repetition was insufferable and the imaging was stale. I can't even remember who did mornings after Stern left. The rest of the day was hosted by jocks who never had anything interesting to say.

WAXQ - Here we go. A well-programmed station with a great airstaff that scores good ratings and demonstrates there is a rock audience in New York. Yes, it's classic rock, but for a similar level of familiarity there's plenty of gold in active rock and alternative formats too. Q104.3 sounds like the quintessential Classic Rock station. Why can't the other guys do the same with active rock and/or alternative? It seems like they all try to overthink it for NYC.
Click to expand...
What about RXP 2.0 as New Rock 101.9?
 
MarkW said:
...yet it earned better ratings than WRXP 1.0, today's Alt 92.3, and Opie & Anthony era K-Rock!
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I was a big Opie and Anthony fan. The problem was that they competed against themselves. Either I could subscribe to XM (later SiriusXM) and get the full five hour show uncensored. Or, I could get the first three watered down hours, with more commercial breaks, and censored.

Then add that the type of radio that Opie and Anthony were known for in their height of popularity was not acceptable on FM by April of 2006. It's partially why Stern left for Sirius (later SiriusXM). I'm surprised it lasted as long as it did for them. Not to mention the documented bad chemistry between the hosts.

I observed more alliance between Cane and Corey on their one Podcast explaining their firing, than I did with Opie and Anthony in the last six years of their show.
 
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