Rock is a very good format for advertisers if you want to reach out to men. Or maybe young college students. But most companies want to reach women
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Alt 92.3 Music Changes
- Thread starter MVB13
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We once had an Alt-rock station here in Cleveland branded “Radio 92.3”, owned by then-CBS. It’s been a Sports talker for a decade now. That’s what came to my mind when I read that suggestion.
Yeah, there is a ZERO percent chance Audacy rebrands a station as “Radio”. Given their desire to be “more than (traditional) radio”, I’m surprised they still have stations with the “FM” branding (such as FM 101.9 in Orlando).
Yeah, there is a ZERO percent chance Audacy rebrands a station as “Radio”. Given their desire to be “more than (traditional) radio”, I’m surprised they still have stations with the “FM” branding (such as FM 101.9 in Orlando).
Once again, sarcasm doesn't always translate well on the internet. The bit about people who discuss ratings was a pre-emptive strike of sorts, because, well, someone ALWAYS needs to remind folks on this board that the ratings are meaningless to "real" radio people, right? I'm just a listener myself, got nothing to be condescending about.
Not really, unless you are talking only about Classic Rock, which has its greatest strength among the older male demos.
Not likely. Try hip hop and related music forms. Rock has been declining among younger listeners for over two decades.
That is not true, either. There are buys for young, older, male, female, and, of course, Black and Hispanic. They balance out pretty well.
So stations like WMMR, WIYY, KISW aren't good for companies that want to advertise to male audiences
For every successful rock station like WMMR, WIYY, or KISW, there’s at least one WNYL, WRFF, or WSFS that are Beggin’ for a format change.
They are diffrent formats
Yes, but isn’t this thread about WNYL?
To be entirely fair, most fans of the format probably have sources for discovering new music that extend far beyond an Audacy FM radio station. At this point, it may be in Audacy's best interest to try to rethink the format (whether that means leaning only toward classic alternative or sticking to tracks that fit CHR). With that being said, the loyal audience that existed before is gone. There seems to be some expectation that traditional fans of the format will stick around, but I personally see that as a difficult balance. I'm sure there is a lot to be said about the need for the format to appeal to a younger demographic. While I don't dispute that fact, we know that it's not exactly easy to get younger demographics excited about radio, so I'm not entirely sure I'd want to bank on this new direction financially. This seems like it could be a case of chasing an audience who might not show up.
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While these are real issues, the fundamental one affecting alternative rock for more than a decade is the fragmentation of the 90's core group into subsets, each of which has significantly different like and dislikes.
More than a radio problem, this is an issue affecting the music industry and the way it promotes songs and artists.
Yes. But i don't think a station like 107.7 the end and 99.9 KISW play the same music. The alternative format is in more trouble than the Rock format
Perhaps Audacy should consider changing 92.3 to a Jack type station. Then they can play a mix of rock, alternative and pop music. I believe the average person enjoys a variety of music, rather than just one specific genre.
As Jack is not tied to a specific format, the music can be tweaked as they find which songs work best.
As Jack is not tied to a specific format, the music can be tweaked as they find which songs work best.
You think Audacy will Blow up 92.3 next year?
Here's a list of the most programmed radio formats: Country and News/Talk lead the list. Alternative is at the bottom:
www.insideradio.com
Latest Format Counts Show Country Still Ahead, News/Talk And Classic Hits Growing.
AM/FM radio's most programmed formats remain Country and News/Talk, according to Inside Radio's monthly monitor of format counts. The difference is in the growth trends: since last November, News/Talk has
Thank you for the insight, David. I know that we’ve definitely discussed the issue of segmentation of the format before (so I didn’t mean to sound like I wasn’t listening). I think I’m still a bit confused, as it seems like there are many examples of successful alternative stations out there that have picked a direction. One station that I’m particularly fond of has decided not to play most of the new alt pop and alt electronic, and to focus on guitar driven music instead. I understand that this can also be a problem if there isn’t enough new music to play, but as I’ve observed, it seems that many of the current new alt tracks sound similar to new wave tracks that were popular decades ago.
In short, I wonder if WNYL would benefit from picking a direction rather than trying to be a safe happy medium. I understand that advertising agencies need to be satisfied, but I can’t really imagine that any agency would be thrilled with how things look right now. Even if they have to be classic alternative to hold listeners, I think it would be better if they weren’t so hesitant.
Interesting to see a format with such terrible demos as news/talk (generally) has growing.Here's a list of the most programmed radio formats: Country and News/Talk lead the list. Alternative is at the bottom:
Latest Format Counts Show Country Still Ahead, News/Talk And Classic Hits Growing.
AM/FM radio's most programmed formats remain Country and News/Talk, according to Inside Radio's monthly monitor of format counts. The difference is in the growth trends: since last November, News/Talk has
Also surprised not to see Contemporary Christian #1 considering how many are popping up weekly.
This is a favorite format for AMs (or AMs with translators) that have few other format choices. Local direct accounts will buy the format, even if many agency accounts won't touch it.
Based on the source (Precisiontrak.com) I'd say this list is only commercial stations. CC is mostly non-com.
Based on the article itself, I'd say you're wrong.
"... the Variety umbrella, including many non-commercial FM and AM outlets, is off 0.4% with a loss of five stations year-over-year."
To be honest, I can't think of a single commercial "variety" station in my neck of the woods. That characterization would only apply to block-programmed college or community noncomms.
How about variety hits?
But yes, that Top 10 lists religion and contemporary Christian, so you 're probably correct.
I based my comment on this in the PrecisionTrak description: "Commercial radio remains the most complex medium in the country."
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