Alt 92.3 Music Changes

[fordranger797]

Looking at the Alt 92.3 playlist, while it does seem to be a bit more focused, it really is a head-scratcher as to why they still insist on throwing in Gen Z rap/alternative hybrids. Feel like the approach should be to embrace listeners around my age (38) and the alternative we grew up with while also nudging us towards new acts we'd appreciate. The Kid Laroia, Machine Gun Kelly, JXDN are just NOT relevant to these audiences but there are several Alt acts out there now that I think would work well for a 20-40 demo (Royal Blood, Tame Impala, Twin Shadow, Marina, Joywave, Beach Bunny, etc) without sounding so jarringly different from the 90's/00's standards.

Also, as many have pointed out, the reliance on Alt crossover songs that are essentially hot AC records (Third eye Blind, Nine Days, Hoobastank, etc) is also a poor choice.

Agreed. Removing the rap/alternative hybrids improves the playlist tenfold. Even if they have to tighten things up a bit, they won’t alienate their traditional listeners.

 

[CTListener]

Ha! Wonder who wrote that.

Someone with an @wrrv.com email address, most likely.

 

[MVB13]

WRRV is an excellent example of a successful alternative station as is WCYY in Portland.

 

[TheBigA]

WRRV is an excellent example of a successful alternative station as is WCYY in Portland.

WCYY runs Toucher & Rich from WBZ-FM Boston in morning drive. Sort of an interesting choice for an alternative station.

 

[chrocket87]

WRRV is an excellent example of a successful alternative station as is WCYY in Portland.

Define “successful”. I know overall ratings don’t count for much, but I fail to see how the 1.9 WCYY is netting can be considered “successful”.

 

[MVB13]

Define “successful”. I know overall ratings don’t count for much, but I fail to see how the 1.9 WCYY is netting can be considered “successful”.

Their playlist isn't a mess like Alt is.

 

[CTListener]

Their playlist isn't a mess like Alt is.

Success in radio is listeners, lots of listeners, and advertiser dollars, lots of advertiser dollars. If Alt is billing better and attracting more Sacred Money Demo listeners than WCYY and WRRV, maybe those two stations ought to think about spinning Semi-Charmed Life daily, too.

 

[Rusty Muck]

WRRV, the Alt station in the Poughkeepsie area, has been alternative rock for around 20 years. According to the article in Wikipedia, it has been consistently successful.

Eeek! Thanks for alerting me to this, that article needs a rebuild STAT.

 

[MarkW]

If Alt is billing better and attracting more Sacred Money Demo listeners than WCYY and WRRV, maybe those two stations ought to think about spinning Semi-Charmed Life daily, too.

I'll be the first to say those other two stations definitely are NOT standard bearers for what defines success in the format. Neither is Alt 92.3.

WCYY was a good station 15 years ago.

 

[fordranger797]

I'll be the first to say those other two stations definitely are NOT standard bearers for what defines success in the format. Neither is Alt 92.3.

WCYY was a good station 15 years ago.

I agree. I think that’s an apples to oranges comparison.

 

[p_herring]

Taking a quick look at the recently played today and, wow, almost EVERY song on here is Top 40/Hot AC crossover of some sort. Very few Alt exclusives.

 

[MVB13]

I noticed a lot of the same older songs are played repeatedly through out the day sometimes in the same rotations. I see no new songs from artists like the Foo Fighters. If I hear that Daisy record song one more time I may break my radio. It sucks.

 

[MVB13]

Taking a quick look at the recently played today and, wow, almost EVERY song on here is Top 40/Hot AC crossover of some sort. Very few Alt exclusives.

Probably the only way for them to keep listeners here is familiarity.

 

[MVB13]

Probably the only way for them to keep listeners here is familiarity.

I noticed that Omar is doing mornings they are calling it more music mornings. I like it.