• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Alt 92.3

I still don't understand why advertisers would prefer an urban station that is a distant fourth, to a Country station that had a larger audience, which is less likely to be shared with other stations.
Perhaps a Country station on 94.7 or another local frequency should focus on attracting advertising from NJ based businesses and Nashville record labels, rather than NYC ad agencies.
You have to look at the whole market. It's not a south Jersey station. Not to mention that when WNSH signed on it's ratings were no better than the Block if not worse. It grew overtime but never reached top 10. We have no idea where the Block may end up.
 
6??
Wow i can barely use 3....im really killing the avg.
Remember, there is a difference between "listen" and "hear". Advertisers really don't care if you listen purposely to a station, or you "hear" it in a store or in mom's car or at work.
 
You know though i cant even remember the last time i heard a radio station at work or in a store.
Its either like amazon music in work or a "muzak" type station in a store.
 
same. Why would a store put on a radio station with limited playlists, chatter and commercials when you have millions of internet stations with none of that? It's sad for us afficionados but traditional radio is slowly dying.
 
You know though i cant even remember the last time i heard a radio station at work or in a store.
Its either like amazon music in work or a "muzak" type station in a store.

I was in the post office the other day, and they had on a local radio station. I also heard a local radio station at the Firestone Auto Center.

same. Why would a store put on a radio station with limited playlists, chatter and commercials when you have millions of internet stations with none of that? It's sad for us afficionados but traditional radio is slowly dying.

Because they don't want to pay a subscription fee.
 
same. Why would a store put on a radio station with limited playlists, chatter and commercials when you have millions of internet stations with none of that? It's sad for us afficionados but traditional radio is slowly dying.
Circle K is the big convenience chain up here in Northern New England, and all the stores I've been to have had local FM going, almost always a country station. (How fitting, since Circle K was name-dropped in a recent country hit, "Thinkin' About You.") Others use a CHR or an AC. I've yet to hear a Muzak-like service or even SiriusXM.
 
See total opp for me saturday i was in a shoprite, best buy, target, mall & all had some music service playing.
No surprise. You went to a supermarket, a big-box electronics store, a department store and a mall. I went to gas stations/convenience stores. Big difference in budgeting for things like music. The music in big retail locations is thoroughly researched, piped in, and meant to make the shopping experience more enjoyable. The music at the Circle K is coming from behind the counter and is the store manager's --or sometimes the individual cashier on duty -- favorite station, making his or her boring workday go by faster. The customers in the back of the store often can't even hear it.
 
See total opp for me saturday i was in a shoprite, best buy, target, mall & all had some music service playing.

Keep in mind that radio is not a music service. If people use it that way, fine. If they don't, then they're likely paying for something.

My point is it's not a one or the other thing. Some people listen to radio, some don't. When radio was the only choice, they listened to radio. But stores have been using music services for over 50 years. Muzak started in the 1930s. This is nothing new.
 
The music in big retail locations is thoroughly researched, piped in, and meant to make the shopping experience more enjoyable.
Well theyre doing a bad job then cause sunday (this was like my chores wknd lol) i went to home depot & they were playing just all 70s songs.
Cant believe that makes it more enjoyable - yea for some but not for most.
 
Well theyre doing a bad job then cause sunday (this was like my chores wknd lol) i went to home depot & they were playing just all 70s songs.

Home Depot has its own in-house music system that it pipes in to all its stores. Same with CVS and WalMart.

Some may offer stores alternate music formats for certain geographical areas.
 
Best to use KC as a pilot as opposed to rolling out his show in mornings to multiple major market stations simultaneously. I mean, we all saw how "well" a multi-market simultaneous launch worked for Cane & Corey.
Elliot's been on air at DC 101 for long enough where they would've likely done this now if that was the case. Not to mention his roots working at Z100 alongside Elvis Duran. Don't forget that iHeart tried to bring that show to NYC on WOR of all places, and that failed miserably for obvious reasons.

If he were to return to NYC, I'd expect his performance in New York to be slightly better than he did on WOR. Obviously the demographics on Alt are more favorable, but the station's lack of rating success + more cemented local shows make that a tough proposition.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom