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Alternative Theory...

ex1065 said:
Top 40 breaks new music all the time! The shelf life of a top 40 record is very short... new stuff is always bubbling up. Check the post date, the station in question was playing ZERO new music at that time. From the returns they were getting, I see that they have had to freshen the selection up a little. But with the lack of new titles, it would still have to be labeled an alt-recurrent based station. Very Dull
Click to expand...

yes they do, but they also play the same songs every hour... because the lemming s want to hear the same songs every hour. thats how you get ratings. sad truth. try to be "cool " and play stuff no ones heard of, you will have no listeners.. i.e KWOD
 
That's why radio programming is a skill not a formula. Finding the balance of new music to progress the medium and the familiar to satisfy the masses. Recurrent radio is lazy and, in my opinion, destructive and, ultimately, unsuccessful.
 
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