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Alternative to Lost 45's... FOUNDCUTS debuts tonight on 93.7 Mike-FM

onair

onair

Something fresher than the same old stuff...They're not lost, they're FOUND! FOUNDCUTS with DAVE NEWFELL debuts in Boston TONIGHT (Sun 4/22) from 7-10PM on WMKK (93.7 Mike FM). It's 3 hours of rarely played hits from the '80s - with a splash of late '70s and early '90s.
 
Syndie show, been around a couple yrs. Not much online though I saw a piece on All Access from 3 yrs ago about stations adding it

http://www.allaccess.com/net-news/archive/story/46254/three-more-stations-get-foundcuts
(9/08)

>>FOUNDCUTS are available in 2 distinct versions: STANDARD FOUNDCUTS: focuses on the '80s, with a few late '70s and early '90s cuts, while CLASSIC FOUNDCUTS delves into the '70s and 80s. For a demo for further review: e-mail host/creator DAVE NEWFELL

A LinkedIn site says Newfell is based here in this area...
Starts off with an 84 hit Caribbean Queen by Billy Ocean... (so this is rare? maybe for the stations who run it, it is...)
 
..."Legs" by ZZ Top is rarely heard? I'm sure the show will be fun, etc., but it has already
pretty much destroyed the "rarely heard" concept with that one. Just call it an 80s show.
 
How about Karyn White "Secret Rendezvous" on now... sounds really good so far. Just the hits, no BS. I like it.
 
raccoonradio said:
..."Legs" by ZZ Top is rarely heard? I'm sure the show will be fun, etc., but it has already
pretty much destroyed the "rarely heard" concept with that one. Just call it an 80s show.
Click to expand...

Agreed. Also the same with David Bowie's "Let's Dance", Wham!'s "Wake Me Up Before You Go-Go", etc. But they just played Men At Work "Overkill" which was pretty cool.
 
Hi All: Thanks for noticing and listening to my show "Foundcuts". It's on a bunch of stations nationwide and I am very proud to now have it on 937 MIKE-FM Sunday nights. The original intent of the show almost 3 years ago was to play nothing but "oh wows". Well, that went over like a lead balloon with 100s (perhaps 1000s!) of PDs nationwide. After some review, we changed the mission statement. The show mixes underplayed fare , "oh wows" and some that get a good deal of play nowadays so it has a more familiar feel. I hope you continue to listen and enjoy the show. Please offer any feedback as it is encouraged. I will have a facebook page up soon, please visit. Also let the folks at Mike know if you like the show.

Thanks!
Dave Newfell
[email protected]
 
>>After some review, we changed the mission statement. The show mixes underplayed fare , "oh wows" and some that get a good deal of play nowadays so it has a more familiar feel.

Ah! Well, that explains it....good.

btw Let's Dance featured a young guitarist named Stevie Ray Vaughn...After a lyric in the song,
his tour for that album was called the Serious Moonlight Tour.

http://www.youtube.com/watch?v=N4d7Wp9kKjA
 
"a more familiar feel". And therein lies the problem with specialty programming.

specialty shows designed to appeal to PDs, but not their audience......hmmm. I will never understand why would someone tune into a specialty show if it is "familiar". What's the point? I understand the real success of a specialty show is not only to appeal to the audience (I've hosted quite a few and aired quite a few more as a PD), and that PDs want a specialty show their sales staff can sell. But the specialty show is not a revenue generator, per se. It's a reward factor for your loyal audience that tunes in for a show that runs in a PD's least-listened to hour of the day on the least listened to day of the week.

Maybe your show was rejected because the PDs you sent it to don't know anything about what your were presenting. Appealing to their inexperience by making your show "more familiar" is not reaching that unique listener who does "get it". A listener who knows Bowie's Let's Dance most likely bought the album, and if you play it one more over-played-completely-burnt-out time instead of rewarding them with, say, Cat People, they won't even listen to your show. why should they? Why should they come back?

" a more familiar feel". stop listening to out-of-touch PDs and stick to your original mission statement. If your show is about "oh wow" then prove it to the PD. DO NOT ADJUST YOUR COMPANY BRAND OR BUSINESS MODEL TO APPEAL TO SOMEONE WHO WILL BE SELLING CARS IN THREE BOOKS.
 
MoLarryMoLarry said:
"a more familiar feel". And therein lies the problem with specialty programming.

specialty shows designed to appeal to PDs, but not their audience......hmmm. I will never understand why would someone tune into a specialty show if it is "familiar". What's the point? I understand the real success of a specialty show is not only to appeal to the audience (I've hosted quite a few and aired quite a few more as a PD), and that PDs want a specialty show their sales staff can sell. But the specialty show is not a revenue generator, per se. It's a reward factor for your loyal audience that tunes in for a show that runs in a PD's least-listened to hour of the day on the least listened to day of the week.

Maybe your show was rejected because the PDs you sent it to don't know anything about what your were presenting. Appealing to their inexperience by making your show "more familiar" is not reaching that unique listener who does "get it". A listener who knows Bowie's Let's Dance most likely bought the album, and if you play it one more over-played-completely-burnt-out time instead of rewarding them with, say, Cat People, they won't even listen to your show. why should they? Why should they come back?

" a more familiar feel". stop listening to out-of-touch PDs and stick to your original mission statement. If your show is about "oh wow" then prove it to the PD. DO NOT ADJUST YOUR COMPANY BRAND OR BUSINESS MODEL TO APPEAL TO SOMEONE WHO WILL BE SELLING CARS IN THREE BOOKS.
Click to expand...
But if the advertisers won't support anything but safe, familiar radio, what is he to do? The only alternative is to become just another web streamer, competing with hundreds of oldies geeks spinning deep cuts and mid-charting singles from their mothers' basements. How is the show supposed to gain traction or make him any money that way? "Burn-out" is a non-starter among people who aren't in the radio business or aren't oldies geeks -- in other words, FM audiences. If "Brown Eyed Girl" and "Happy Together" were driving listeners away, they'd be long gone by now. But, as mind-boggling as the idea might seem, a whole lot of people out there still love those songs and -- get this -- don't mind hearing them every day for the rest of their lives. Nobody feels that way about "Cat People."
 
a whole lot of people out there still love those songs and -- get this -- don't mind hearing them every day for the rest of their lives. Nobody feels that way about "Cat People."

these people who want to hear the same song every day the rest of their lives - Are these the people being targeted in a specialty show called "Foundcuts"? It's my impression this specialty show was intended to be a show to expose the audience to songs they hadn't heard in a long while , or perhaps mid-charted songs they'd never heard before. i could care less about Melanie's "Brand New Key" - TOTALLY unfamiliar when it comes to music testing - but if I heard it on the radio, I would turn it up because it reminds me of my childhood. I am the target audience for this show!

And again, I understand why there is a need for "familiarity" to grab hold and keep an audience who would normally not hang around long listening to a show of unfamiliar music. Hell, if you have a local show on FNX in Boston you're gonna play a "familiar" artist like the Pixies.

I agree, the never-ending challenge to developing a freelance specialty show is hoping the local sales team can sell it. If not, then you have no shot. And that's where most PDs have their hands tied. And why they are deathly afraid of airing something they feel is unfamiliar. I'm not arguing that point. I am saying that if you spend so much time developing your business model for your specialty programming, and you adjust because PDs wont buy into it, it doesnt mean the model is wrong and needs adjustment. It means you need to concentrate on developing a story from the PDs who DO get it, who's numbers you can then publish and use to show your success story when you are targeting bigger markets. And sell the damn show title - Foundcuts brought to you by Supercuts!! Think the PD or the sales manager would have a problem airing THAT show?
 
Re: The Lost 45s

Re: Mo Larry: Amen!

As host of "The Lost 45s"-- a truly unique 'specialty show' for the past 25 years, you hit it right on the head; however the number of PDs who 'get it' dwindles as terrestrial radio becomes so far removed from any uniqueness (for so many reasons, none related to music or a listener). The fact that #1 songs from the 70s like "Brand New Key" can even be frowned upon in a weekly show context at any station playing music from that decade is beyond me; but I have fought for years to remain true to the concept of the program. Listeners get it; Most PDs don't. Dave is speaking the truth. It's hard to stick to your guns when you feel constant pressure. In the end, listeners lose. "The Lost 45s" remains nothing but "Oh Wows" from the mid 60s, 70s & 80s (as well as 800 exclusive artist interviews); but that's not without a struggle. Gotta be true to the program's mission statement for the last 25 years: "Top 40 Records You Never Thought You'd Hear Again."  It's what keeps me excited and creative with the show each and every week. Thankfully, there are PDs who DO understand the concept. If they are smart, more will see that "CONTENT IS KING" and being special is something terrestrial radio needs more of...or listeners will continue to discover the exponentially growing alternatives.

Barry Scott
"The Lost 45s" Celebrating 25 Years!
www.lost45.com
 
Thanks for the insightful comments Barry as they are appreciated. I have simply done what is required to get the program noticed...and played. The results have been pretty good nationwide thus far. I have a lot of respect for the show you do Barry. We worked together back when you were on WBOS (was that 20 years ago?.....Yikes!!) and I saw first hand the amount of hard work you put into the show. I wish you continued success and feel there is room for "alternatives" as this string suggests. I think both of our programs provide relief from "the same old same old" and have that goal in mind.......we just take different scenic roads to get there!

All The Best
Dave Newfell
[email protected]
 
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