barooosk said:
What is balanced talk and why are lib talk syndicators beginning to encourage this format?
In recent years the lib talk programmers/syndicators haven't been encouraging a balanced format, and instead program stations that are all far-left or all far-right. The all far left stations don't make it because they are too agenda driven, and most talk radio listeners are conservative. Some of AAR's far left hosts are so consumed with preaching to the choir that they never talk about their personal lives to lighten things up. If they have a sense of humor, it is so elitist and new-yorkish that those of us from the upper Midwest and tree huggers from the west coast can't understand it. See Jay Marvin's post about being agenda driven on the national news/talk board.
Sadly, Air America might not make it because they didn't pay attention to what consultants were telling them 2-3 years ago.
The decline in Air America, and its terrible management and poor selection of hosts, makes the rest of us who work with other syndicated liberal hosts deeply depressed and angry. We have been speaking out for years, and now our financial status is in trouble, because Air America has destroyed the credibility of the liberal talk format. Look what they did when Franken left, they didn't even get Ed Schultz to fill that time slot. Hartmann could have gone in some other daypart.
Air America, ASAP, would be advised to cancel Randi Rhodes, Laura Flanders, and Rachel Maddow, and get Jay Marvin, Jay Diamond, Staci Taylor, Peter B Collins, and Doug Basham into national syndication. And, they could use some lifestyle shows on weekends, how about Bill Flannigan (NYC) for a financial show, or Kenneth Landow MD (ex-KDWN, Henderson, Nevada) for medical advice.
Why is Air America holding back from hiring the best hosts in the business? They're bankrupt, don't they want to make money?