Goldilocks94941 said:
Praytell, what were all of those stations in Quito programming? Was there enough variety in content and target audiences to justify that large number of stations for the population?
That was the band in roughly the 1968-1970 period.
There was definitely enough listener diversity by age, gender, socioeconomic and income level and ethnicity to support many business models and formats. The city was about 900,000 and the province about 1.2 million. Average annual income at the time was about U$S 460 a year.
Setting the stage, when I put my first AM on the air there in 1964, there was no commercial TV. There was no FM for 1000 miles in any direction.
Here are a few of the format groups:
Evangelical Christian (the venerable HCJB) with the only 50 kw station in the market
Catholic: 3 stations of three different orders.
Soap operas and drama and humor, mixed with news, sports on 5 stations.
Ecuadorian national music, considerable use of Quechua, on 5 stations. These stations lived selling messages, such as "attention on the El Porvenir Hacienda in the San Ysidro Parrish of the Rumiñahui Canton of the province of Imbabura, the owner arrives at noon today on Andean Bus Lines, send a donkey to town to meet him." and such. And on the big saints days, lines formed down the block to buy song dedications and greetings for family members. All cash, which had an attractiveness there...
Government, state, city and national, 3 stations.
News and comentary and block music shows, about 12 to 15.
Cultural, 2 with anything from Quechua lessons to art discussions.
Instrumental music, AM, two or three.
Block music programming, 8 to 10.
Top 40 hits, 1.
Tropical 3 to 4.
Additionally, there were 5 FMs, all mine. One was a hybrid beautiful music, with a mix of Latin folkloric and national music and instrumentals, another was classical and foreign language (embassy shows) and the others were simulcasts of 3 of my 4 FMs.
Power ranged from 250 watts into a horizontal wire to a half dozen or so with higher power into real vertical antennas with ATUs. I owned 590 and 570, and each was at an opposite end of the city, which was long and narrow... they did not interfere, and we did not restrict bandwidth.
What kinds of business models did the stations operate under, and how many were commercially viable?
The religious, government and cultural stations did not sell ads. The message stations did not need to. The others ranged from enormously profitable to subsistence level. Every time I needed another station, I could pick one up for less than $5 thousand dollars, throw out the equipment and rebuild... which might have cost $20,000. I built all my transmitters there, as well as many boards and other gear.
The top dozen stations had about 70% of all listening. One group of stations took nearly 50% of all billing in the market.