There are or were a few other considerations. Remember that at the time it was licensed, the nominal powers were 100, 250, 500,1000, 5000, 10000, and 50000. So they would have to be directional to concentrate the signal in some directions, they couldn't just raise the power to something like 15000 watts. There were also very strict considerations about co owned station overlap. Also, sometimes there were network exclusivity overlap considerations. So sometimes, the pattern had to protect those considerations.