And that was before streaming was much of a thing!Late nights when Ray Taliaffero had his show on KGO, in his intro at the top of the hour he would mention how he can be heard in 'parts of Canada and parts of Mexico'.
That sports betting format is a despicable waste of a good 50kW signal. I remember KGO back at the peak of its format around 2004-2007, and was fun to listen to on long drives late at night. Each host had their own distinct personality, and were all engaged in the community (KGO was largely live and local back then, save for some shows in the overnight hours, particularly later on).
Then they tried that KCBS-like all news format with most of what little talk was left relegated to overnight, with only a couple being live (most of the overnight was syndicated). They didn't really offer anything new, and the overall presentation was kind of mediocre and unpolished compared to their competitors, so eventually the format basically fell flat on its face so hard it's no wonder KGO's ratings fell so miserably. They gradually adjusted it until it approached an approximation of it's former mostly-talk format, but it was too little, too late, and most of their long time listeners jumped ship.
It's too bad they couldn't try something more inspiring and interesting than sports betting. Just about anything other than religious sermon-talk would be an improvement (there's already so many of these crowding the dial, both local and DX, especially at night, that I really don't think we need yet another).
I, personally, wouldn't mind hearing some kind of music (again, not ethnic Spanish, Indian or Chinese; we've got enough of those), but I'll concede that, unless an AM has some decent translators and/or an Internet stream set up from which they reach most of their audience, most AMs aren't really doing that anymore, preferring some sort of talk-oriented format instead (KYNO 940, playing their Drake-era like oldies format, seems to be a notable exception, as I don't think it has any FM translators, does it? I've never seen or heard any mention of their having any....)
Anyway....
Over here in the east bay, it's all KGO, all the time, such as it is.
Up in the far reaches of the north bay (northern Sonoma, Napa, Lake and Mendocino), KGO is decent in the daytime, but like most SF stations from that distance (~100-150 miles), it tends to become a noisy mess at night, especially up in the mountains.
c