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AM I THE ONLY ONE NOT FIXATED ABOUT STEVE AND VIKKI ?

gregg75

gregg75

So they've had some job changes...........which happens all the time in radio. From the posts on this board you'd think they were THE KING AND QUEEN of Atlanta Georgia Southeastern radio, which they are not!!!!! Life goes on............Atlanta radio does not revolve around Steve & Vikki.
 
gregg75 said:
From the posts on this board you'd think they were THE KING AND QUEEN of Atlanta Georgia Southeastern radio, which they are not!!!!!
Click to expand...
True, but Steve McCoy has been in the ATL market for, what, almost 30 years? That's an eternity in radio, unless your name is Neal Boortz.

Come to think of it, what, Steve McCoy replaced Ross & Wilson on Z-93 in what, 1981? Besides the aforementioned Talkmaster, has anyone else been on ATL radio that long?
 
gregg75 said:
So they've had some job changes...........which happens all the time in radio. From the posts on this board you'd think they were THE KING AND QUEEN of Atlanta Georgia Southeastern radio, which they are not!!!!! Life goes on............Atlanta radio does not revolve around Steve & Vikki.
Click to expand...

This is a huge story in Atlanta radio. This is not a case of a typical jock who's around for 5 years. As Jabba said, Steve has been in the market for 30 years on 4 major stations. Vikki has been here around 20. They were a heritage morning show.

Everyone's taste is different. But like them or not, they were a big part of Atlanta radio, and their firing blindsided almost all of us.
 
Even if you can't get around your hatred of or indifference to S&V...this is a major story because it highlights the ever-increasing trend of the devaluation and elimination of talent (I don't regard hourly workers who watch a computer screen and read liner cards over ramps talent - sorry). Longevity, name recognition, fan base, ratings history, they all mean nothing anymore.

Radio only does 3 things, entertaining/informative talk, music, and commercials. Listeners despise commercials, the entertainment/information is being eliminated, which leaves music...the ONE area where terrestrial broadcast radio can't possibly compete with emerging technology, aggregation and customization.

We're watching an industry aggressively pursue a strategy of suicide.
 
I think the LAMENESS of their show was wearing thin and not attracting any new listeners.

Typical banter:

STEVE: "I bought a pair of tennis shoes for $29.99 yesterday and when I got to the register
they were on sale for $19.99."

VIKKI: "Ha ha ha ha ha.......that is so funny! The same thing has happened to me before.
If you've ever bought a pair of shoes on sale, please call in, and share it with us."
 
gregg75 said:
I think the LAMENESS of their show was wearing thin and not attracting any new listeners.

Typical banter:

STEVE: "I bought a pair of tennis shoes for $29.99 yesterday and when I got to the register
they were on sale for $19.99."

VIKKI: "Ha ha ha ha ha.......that is so funny! The same thing has happened to me before.
If you've ever bought a pair of shoes on sale, please call in, and share it with us."
Click to expand...

I get it. You're Randy Kabrich posting under a different name ;D.
 
I tried to listen, but after about 30 seconds...............the gaging started and I changed the station. You can love 'em if you want, but I think they really opened the door wider for national syndicated radio content capable of more mass appeal than local HOW Y'ALL DOIN' broadcasts. Popular syndicated shows seems to be the wave of the future. Seeing that they were only on one station.............maybe that's the real story here.
 
Let's see Gregg. You claim you tried to listen but gave up after 30 seconds. Yet, you posted what you deemed to be "typical banter" from Steve & Vikki. So, if you've only listened for 30 seconds, how would you know what typical banter on their show is like?

For someone who claims to not be fixated with this story, you sure seem to be fixated. And your distaste for S&V is clear. If you don't like what they did, fine. But any intelligent person would also understand why this is news on the Atlanta radio board.
 
I don't like them either--not my bag. I didn't like Steve when he replaced Ross & Wilson (even future legends gotta hate being the one to come on after a superstar). I like how TRG describe "Heave & Ikki"--Steve's sole purpose is to give Vikki someone to cut the stones off of. I guess I'm just not in their target demo.

But you can't deny that they are a fixture in ATL radio, especially Steve. For that alone, this topic has merit.
 
romer979fm said:
gregg75 said:
Atlanta radio does not revolve around Steve & Vikki.
Click to expand...

but YOU started a new thread about it...?
Click to expand...

Sorry, but as an unbiased outsider when it comes to the opinions regarding this situation, I must say this:
He said radio does not revolve around them, but that does not mean he can't start the thread because he never once said that this thread doesn't revolve around them! ;D

Now, is anyone in Atlanta ever going to start playing "shut it down" by Pitbull?
 
I'm not saying this is not news. I'm saying are we still going to be posting about Steve & Vikki from now till November? This is not the story of the century.

I'm just trying to present the OTHER SIDE of the issue to all those other threads and posts on here lamenting how great their show was. Bottom line........show was not that great.......show was cancelled. THE END.
 
More Music Mornings usually don’t do well in a completive market. I just forgot there is only one AC in Atlanta, so it doesn’t matter!
 
gregg75 said:
Bottom line........show was not that great.......show was cancelled. THE END.
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Not exactly. Vikki is still on. They want the familar name but a different product. For Atlanta radio to have had such a great heritage isn't it interesting all the people running stations seem to have good solutions to morning show problems. Looking back through all these subjects, how many morning shows have been discussed. How many morning shows have suddenly been terminated due to a young pd or gm wanting to improve things and had personally grown bored with it. How many stations really did better after the change.
We blame the talent. They're not always the problem. Let's just be glad radio execs haven't been hired by Toyota to fix that company. Radio execs are quick on action but short on good solutions but blame the economy, the internet, text messaging, etc., for all their problems. Radio still delivers more people at a more efficient cost than any other medium. Radio sales people seem unable to argue that point making me ask are they sales people or just account EXECS.
 
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