AM Listening by Market: A ranker

[101tm]

Bloomberg is also paying Audacy to lease 99.1 WDCH in DC. It’s not a great signal due to how it straddles DC and Baltimore, but apparently Bloomberg saw enough value to sign a long term lease since it does cover a lot of population. It didn’t seem to get much of an audience from the last time I checked.

 

[davideduardo]

You may be joking a bit with that last paragraph, but I actually don't think you're far off!

Yes, when I'm in New Yawk, it's amazing to see how many people are driven in what are obviously personal vehicles. No, not the old Lincoln Town Cars and their current equivalents that are all over New York's metro area, but Beemers and BMWs and Porsche SUVs and even Rolls and Bentley vehicles. Betcha' a good number are listening to "Mayor Bloomberg's station" when the owner is in the rear seat.

 

[vchimpanzee]

Asheville NC has WWNC, a 5000-watt talk station on the left end of the dial. I don't know about now but it has always been very popular. No translator.

 

[charlestondxman]

Charleston AM listening is probably down to something like 2-3% now. The only 2 AM stations that have any listenership are WTMA at 1250, which is 2nd rate talk with one local show in the morning, and the Catholic station at 730 a few folks listen to. Every other AM in the market has a translator attached to it. The AM stations that do have listening are mostly on the translators.

 

[davideduardo]

Asheville NC has WWNC, a 5000-watt talk station on the left end of the dial. I don't know about now but it has always been very popular. No translator.

It's 6th in 12+, but 12th in 25-54. All the audience is old. The whole market has less than 7% AM listening.

 

[davideduardo]

Charleston AM listening is probably down to something like 2-3% now

You are close. Just over 3%.

 

[vchimpanzee]

It's 6th in 12+, but 12th in 25-54. All the audience is old. The whole market has less than 7% AM listening.

That's a major change from the last time I checked.

 

[gr8oldies]

Asheville NC has WWNC, a 5000-watt talk station on the left end of the dial. I don't know about now but it has always been very popular. No translator.

It's the market's iHeart News/Talk station

 

[vchimpanzee]

It's the market's iHeart News/Talk station

I know. But it remained very popular for a long time.

 

[101tm]

Greenville-Spartanburg has basically no viable AM’s left. They all have translators. Other than a few obscure religious formats and BIN (which has never shown up in a book), there’s literally nothing left on AM only.