Good discussion!
David, my point about skywave wasn't that stations should be selling nationwide spots based on it. I agree that this is not a financially viable plan.
Rather, it was that skywave exists and shouldn't be ignored. Don't stick a bunch of locals on a frequency known to host a former clear because all you're doing is causing interference and undesirable audio that the average person won't tolerate. Putting a nighttime signal on 820 in Chicago was stupid because there already is a nighttime signal receivable on that frequency - WBAP. So (and here's my point), WCPT sounds like crap in all but it's very strongest reception zone, WBAP now sounds like crap in much of northern IL and SE WI, and the band overall suffers. This serves no one.
Accept that you're going to have skywave and plan for it. Don't stick a bunch of locals on those frequencies that are most apt to also have a 50 kw out-of-towner on them at night. Clear out the damn band and it will sound better to all concerned. I threw out the 60% figure. Perhaps an even higher figure would be necessary.
Look at the trends. There are money-making AMs around the country. What do they tend to have in common? A full-market, 50 kw blanket of a signal combined with solid local programming. By and large, you're not seeing these shoehorned locals making enough money to be truly viable in the long term. Encourage their retirement.
The FCC is actually going the wrong way on this, which is why I lay blame at their doorstep. Oh, and by the way, outlaw nighttime IBOC immediately! Not only should these transmissions not be allowed, but anyone caught with an exciter on should be fined into the Stone Age. Tuesday night, I had reception difficulty with in-market WLS being encroached on by WCBS' IBOC sidebands. Believe it or not - and it was bad. I had to null out the sidebands to hear WLS clearly. A 50 kw station serving my market. That is unacceptable. And it's a big problem for all broadcasters who are on the MW band.
David, my point about skywave wasn't that stations should be selling nationwide spots based on it. I agree that this is not a financially viable plan.
Rather, it was that skywave exists and shouldn't be ignored. Don't stick a bunch of locals on a frequency known to host a former clear because all you're doing is causing interference and undesirable audio that the average person won't tolerate. Putting a nighttime signal on 820 in Chicago was stupid because there already is a nighttime signal receivable on that frequency - WBAP. So (and here's my point), WCPT sounds like crap in all but it's very strongest reception zone, WBAP now sounds like crap in much of northern IL and SE WI, and the band overall suffers. This serves no one.
Accept that you're going to have skywave and plan for it. Don't stick a bunch of locals on those frequencies that are most apt to also have a 50 kw out-of-towner on them at night. Clear out the damn band and it will sound better to all concerned. I threw out the 60% figure. Perhaps an even higher figure would be necessary.
Look at the trends. There are money-making AMs around the country. What do they tend to have in common? A full-market, 50 kw blanket of a signal combined with solid local programming. By and large, you're not seeing these shoehorned locals making enough money to be truly viable in the long term. Encourage their retirement.
The FCC is actually going the wrong way on this, which is why I lay blame at their doorstep. Oh, and by the way, outlaw nighttime IBOC immediately! Not only should these transmissions not be allowed, but anyone caught with an exciter on should be fined into the Stone Age. Tuesday night, I had reception difficulty with in-market WLS being encroached on by WCBS' IBOC sidebands. Believe it or not - and it was bad. I had to null out the sidebands to hear WLS clearly. A 50 kw station serving my market. That is unacceptable. And it's a big problem for all broadcasters who are on the MW band.