boppinvinnieb said:
Methinks Gary Michaels was embellishing the truth a bit. WLPL went through a few formats during the mid and late '70s before becoming A/C "92 Star WYST" around 1980. Their shot at Top 40 wasn't very memorable (at least not for me!) and Baltimore was the kind of town that tended to have very loyal radio listeners, so WCAO stayed strong throughout the seventies. I think the only reason 'CAO lost out to B104 was the general trend toward FM for CHR by the early '80s.
Assuming Gary was doing 7P-Mid on WLPL, he wasn't embellishing much at all. The nulls in WCAO's 4-tower rig northwest of Bawlimer conveniently excluded most of the city's suburban growth areas--that's what killed CAO for ANY non-ethnic format. It was, and still is, effectively a "daytimer" except in the city (and the Eastern Shore)! FWIW, in the early seventies (the era noted) I lived in one of those areas where WCAO was unlistenable at night and managed to find 92.3--and I don't recall there being any other Top 40 options.
Unfortunately for Michaels & WLPL, they were a few years ahead of the curve. If WLPL had been able to maintain their Top 40/CHR format a few more years and been in position when FM swept AM out the door, they would have undoubtedly been considered pioneers... "legendary"... and if they'd played their cards right thereafter, 'LPL could have been huge--instead of just a footnote in Baltimore radio history. As it was, they flipped to AOR by the mid-seventies... then AC as WYST in 1981... and WERQ in 1991.
But the Top 40 version of WLPL that Gary Michaels remembers was real. And, yeah, in big chunks of Greater Baltimore at night in the early seventies, it was the only game in town.