With all the trouble Clear Channel has had turning these stations into moneymakers, I'm surprised they haven't elected to divest it in the midst of their mass sell-off. Apparently they think entire clusters like Dayton and Orlando, where they DO have stations that get excellent ratings, aren't worth keeping. It seems like cutting off this dead limb would be the wise thing to do since they can't figure out how to make a huge station in Atlanta.
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Amazed Clear Channel isn't divesting this cluster
- Thread starter livingfruitvirus
- Start date
S
SalesWeasel
Guest
crguy said:
Who, John Hogan or Marc Chase?
J
jimmythebassett
Guest
You never saw the episode of WKRP where the station gets good ratings and Mama Carlson says she's going to sell the station. She explains to Johnny that the station has to operate at a loss to balance the portfolio. Johnny says "that so twisted, I even understand that".
LFV - I'm surprised by your comments. You are usually spot on. While the Atlanta cluster may have ratings challenges, what makes you think CC isn't making serious money. This is a difficult market to not make money in. And, although I don't have access to thier "list", I do not think CC is selling their Orlando cluster.
R
redradioranger
Guest
Making money>>>let's see paid 13 million a year to air the Braves. Sold 8 million in advertising net loss 5 millionFaraway said:
Change WLTM that was billing 13 million to WUBL billing 7 net loss 6 million
Change WKLS that was billing 16 million to Project 961 billing 12 million net loss 4 million dollars
Take all your live talent with the exception of Randy and (oops that was last week) billing 9 million to a non local syndicated station billing 6 million, net loss 3 million dollars
Viva and ElPatron swap dollars with virtually no gain in revenue.
I would say their billing is off somewhere between 14 and 18 million dollars.
Explain to me how they are making money?
S
SalesWeasel
Guest
Faraway said:
I never said they haven't made some questionable programming decisions. I'm not even going to disagree with the losses you note. The cluster is still doing close to 40 - 45 million. Maybe more. You missed my point. It may not be what it used to be, it may not be anywhere near what it should be, and no doubt it should be unnacceptable returns for these stations, but I bet the cluster is still netting millions - probably tens of millions. You doing anywhere near that well?
Faraway said:
Honestly I don't know how much money they make, but from their ratings, the listener comments here, internal memos leaked, and comments from former staffers, it sounds like CC Atlanta is nothing but problems.
CC ATL is foul and vile. Nothing to see here...move on.
I am surprised CC hasn't sold some of the smaller market stations. I heard from a few emplyees in the Gradick Communications cluster in Carrollton that the CC stations in Newnan were for sale and Graddick was interested in them, but had to buy the NMewnan cluster along with the stations in Columbus. Any grain of truth in this rumor? I think the Newnan cluster would do wonderful under some new management.
seabass said:
In taking a quick look at Clear Channel's 6/30/07 10Q report, there is a breakdown on income solely from the radio broadcasting operations (which excludes billboards, domestic and international). According to those numbers, net income for the first six months for that segment alone is up more than $34 mil, and it's being attributed to increased syndicated programming. I'm not a radio employee but it seems unlikely the new investors would want to dump the Atlanta cluster under the circumstances...there's too little live talent left and once the contracts have been paid out, they'll have plenty to show for their efforts. I think the syndicated shows bring a different type of advertising and the local sales weasels (said with affection) are going to have a tough row to hoe. Just my $0.02.
livingfruitvirus said:
BBBBBWWWWWAAHHAHAHAHAHAHAHAHAHAHA!
Basic Business 101: Location, Location, Location!
Atlanta is growing in revenue and audience every year. There's more money to make as a second or third rank cluster in Atlanta than as a top ranking cluster in Denver, Indianapolis, or, god forbid, Boise. Detroit is falling apart and Chicago's radio revenues are down for the second year in a row. Atlanta is easy money in comparison.
Believe me, Atlanta is an attractive fixer upper with curb appeal. The new owners of Clear Channel are just waiting for FCC and SEC approval. They see big money coming and Atlanta will be a huge focus.
Radio is effectively on hold right now. Once the PPM roll out hits you will see a completely new game. Watch what is happening now in Philly and Houston and January in NYC. Big changes are coming fast and most of the current management teams are dinosaurs chain smoking.
Atlanta is growing in revenue and audience every year. There's more money to make as a second or third rank cluster in Atlanta than as a top ranking cluster in Denver, Indianapolis, or, god forbid, Boise. Detroit is falling apart and Chicago's radio revenues are down for the second year in a row. Atlanta is easy money in comparison.
Believe me, Atlanta is an attractive fixer upper with curb appeal. The new owners of Clear Channel are just waiting for FCC and SEC approval. They see big money coming and Atlanta will be a huge focus.
Radio is effectively on hold right now. Once the PPM roll out hits you will see a completely new game. Watch what is happening now in Philly and Houston and January in NYC. Big changes are coming fast and most of the current management teams are dinosaurs chain smoking.
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