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Amazon expands sports streaming universe through MLS soccer deal

https://www.fiercevideo.com/video/amazon-expands-sports-streaming-universe-through-mls-soccer-deal


Amazon Prime Video is expanding its sports streaming reach through a new deal to become the official streaming video partner of the Seattle Sounders MLS soccer team.

Prime Video is now the sole digital streaming option for all “non-nationally televised” Sounders FC matches throughout the club’s home broadcast territory. Sounders FC’s regional broadcast territory extends throughout the entirety of Washington State – including the Seattle-Tacoma-Everett television market along with cities like Spokane, Yakima, Tri-Cities and Vancouver, Washington.

Starting with Sounders FC’s August 26 match at the LA Galaxy, the three-year agreement is set to run through the 2022 Major League Soccer season.

“We’re excited to join forces with Sounders FC to give Prime members around Washington State access to all regionally broadcast MLS matches on Prime Video over the next three seasons,” said Marie Donoghue, vice president of global sports video at Amazon, in a statement. “Sounders FC is a fundamental part of our culture here in the Pacific Northwest, and as a club they have always been at the forefront of innovation in professional sports. We share this common vision for innovation at Prime Video, and are committed to delighting fans and enhancing the value of a Prime membership through sports, and we believe this deal accomplishes just that.”
 
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