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Amazon Fire TV Adds Dedicated Tab To Highlight Live Programming

Y2kTheNewOldies

Y2kTheNewOldies

https://deadline.com/2019/07/amazon...tab-to-highlight-live-programming-1202640359/

The lure of streaming may be the ability to watch what you want on demand, but for sports and other programming best experienced live, Amazon Fire TV is introducing a new enhancement to its platform.

The “Live” tab, which is currently rolling out on Fire devices and smart TVs, is next to “Home” in the main navigation menu. It highlights live offerings from free services like Pluto and Red Bull, subscription bundles like Philo and PlayStation Vue, and Prime Video Channels outlets including MLB.TV, NBA League Pass, PGA Tour Live, HBO and Showtime. Programs pulled in over the air with an antenna are also included in the tab. While it isn’t a conventional grid or listings repository, the new feature is designed to remind streaming viewers of what’s being beamed out into the world the old-fashioned way.
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Amazon to feature live tab for streaming shows.
 
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