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Amazon is looking to add live TV to Prime Video

Y2kTheNewOldies

Y2kTheNewOldies

https://www.protocol.com/amazon-prime-live-tv

Amazon is looking to add 24/7 live programming to its Prime Video service, according to multiple job listings posted over the past several weeks. The new channels could include live news, music and sports as well as scheduled movies and TV show showings.

Speaking under the condition of anonymity, an industry insider told Protocol that Amazon has been "actively pursuing" deals to license live and linear programming. "You should assume they're talking to everybody," he said. An Amazon spokesperson declined to comment.


By adding live programming to Prime Video, Amazon could differentiate itself from services like Netflix and Disney+ that are focused exclusively on on-demand video. The move is also a response to the growing popularity of linear streaming services like Pluto and Xumo, and ultimately could be part of a different take on live TV: Instead of licensing the same costly programming bundles as traditional cable services, Amazon may be looking to combine its existing on-demand content and a much more narrow take on must-see live TV.
Click to expand...

This is about Amazon going after Hulu Live and YoutubeTV for audiences.
 
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