Amazon Snags Partial WNBA Rights Amid Live Sports Push
The streamer has inked a multiyear deal with the league to run 16 regular season games, including the inaugural Commissioner's Cup title matchup.
Amazon has added another sports property to its streaming portfolio.
The tech giant’s Prime Video streaming service has picked up partial rights to the WNBA in a multiyear deal. Under the agreement, Amazon will live-stream 16 regular season games in 2021, including the inaugural Commissioner’s Cup title game.
ESPN and CBS Sports have TV rights to the women’s basketball league, whose 25th season tips off Friday. The league also has streaming deals with Twitter and Facebook.
“The WNBA is one of the premier professional sports leagues in the world and serves as an inspiration to millions of young and aspiring athletes everywhere,” said Marie Donoghue, vp global sports video at Amazon. “I am delighted we are bringing these outstanding athletes and games to Prime Video.”