Three, if you count rock-leaning WERS and Americana-leaning WUMB in the noncommercial allocation.
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AMP 103.3 is flipping at 10am on 5/28
- Thread starter bostonradio
- Start date
Three, if you count rock-leaning WERS and Americana-leaning WUMB in the noncommercial allocation.
Yeah good point. But what format could potentially work that hasn't been tried in our market yet?
Nothing. There are no format holes in Boston. CHR is fully served, AC is fully served, classic rock, contemporary country, hip-hop, sports, news/talk. All boxes checked. Classic country won't work because country hasn't been strong in Boston long enough and most listeners only know the more current stuff. Pop-oriented classic hits? Maybe, but there must be research showing that the Boston 40-something and 50-something listener would much rather hear hits by Bob Seger and Prince than by Madonna and America, which is why WROR didn't add pop titles when WODS flipped.
Fully served with ONE station?
In a down period for the genre, who'd want to challenge Kiss 108? And with what? A less rhythmic lean? There's not much non-rhythmic product being pushed to CHR these days. What little there is is going to AC and hot AC, and even to country.
An alternative station like the new KROQ format would do fine in Boston if there was some advertising to let people know it was on the air. I would play more new music than KROQ and probably lean more towards Rock than the pop sound of KROQ, but that is the general format hole to fill.
WFNX was a bit too obscure sometimes and WBOS was a joke of an alternative station. It was alternative music for people who don’t really like alternative music. The River is “your parents Alternative station” that still plays the Dave Mathews Band. The format done right would work in Boston.
WFNX was a bit too obscure sometimes and WBOS was a joke of an alternative station. It was alternative music for people who don’t really like alternative music. The River is “your parents Alternative station” that still plays the Dave Mathews Band. The format done right would work in Boston.
I do agree with you that if an Alternative rock station were done right in Boston it would be successful. I did mention that in another post different. And yeah WBOS as an alternative rock format was trash. Thats my main skepticism of a big radio corporation handling that genre. Kind of feel like it has to be independently owned like WXRV "the river" or it has to be done as a hobby.
I couldn't see Classic Country working in Boston either. So I'm gonna probably gonna say a Soft Adult Contemporary format like Koffee FM "soft and easy" on the Cape for example could potentially work for Boston.
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I don't know...IMHO, there is always room for a good Top 40/ CHR fight among 2 stations. ;-)
If they are "fully served"...it's by default.
I must have been living under a rock - I didn't even know 103 flipped till today! 8 Months after the flip - I saw ads on the side of the buses on the T and was surprised! 
Blame the Covid-19 situation I guess.
Blame the Covid-19 situation I guess.Well, as you can see, we were made aware of it on these pages, at least.I must have been living under a rock - I didn't even know 103 flipped till today! 8 Months after the flip - I saw ads on the side of the buses on the T and was surprised!
I myself removed them from my car radios' presets in late June 2012 when they dropped OLDIES.
I'm surprised Entercom didn't seize the opportunity last year to restore the WEEI-FM call letters to 103.3, but as we also know from these pages, WEEI-FM is not doing so hot these days.
You're forgiven, I mean aside from one or two female friends who actually to the station, I was like really? Enjoy it while you can, because format is very likely to be dumped soon! Sure enough!I must have been living under a rock - I didn't even know 103 flipped till today! 8 Months after the flip - I saw ads on the side of the buses on the T and was surprised!
I will admit that the informal listening (that is people who you are around, or at the store, etc.) did seem to have been tuning into the station.
I would post about 103.3's first carnation with Top 40, however I doubt that it would garner all that much interest at all.
That’s some swell analysis. And which one?
Looking back and given the numbers that both WROR and WZLX are getting today, should WODS have considered enhancing their classic hits format with more 80s music instead of moving to the Top-40 Amp Radio format?
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