AMP and KIIS' urban lean

[Jeffrey]

While lot's of CHR stations across the country lean rhythmic, I find it curious that both AMP and KIIS would do so. LA has it's share of urban stations, some of them underperforming so why would AMP lean so heavily on rhythmic music and ignore rock when KIIS already does that. Isn't a true CHR station supposed to play all the hits, ie, hip hop, rock, etc.?

In New York CBS's NOW 92.3- CHR leans rhythmic and Z100 plays it's share of hip, hop too but Z doesn't ignore the rock songs either.

 

[davideduardo]

While lot's of CHR stations across the country lean rhythmic, I find it curious that both AMP and KIIS would do so. LA has it's share of urban stations, some of them underperforming so why would AMP lean so heavily on rhythmic music and ignore rock when KIIS already does that. Isn't a true CHR station supposed to play all the hits, ie, hip hop, rock, etc.?

LA has only two urban stations, both low power Class A FMs. They perform adequately, considering that LA is only 7.8% Black.

But the market is 42% Hispanic and in 18-34 the percentage is well over 50%. So the effect of having an Hispanic majority influences the CHRs; the hits here are rhythmic, not rock.

A true CHR plays the hits... and the hits are thythmic.

 

[Jeffrey]

While lot's of CHR stations across the country lean rhythmic, I find it curious that both AMP and KIIS would do so. LA has it's share of urban stations, some of them underperforming so why would AMP lean so heavily on rhythmic music and ignore rock when KIIS already does that. Isn't a true CHR station supposed to play all the hits, ie, hip hop, rock, etc.?

LA has only two urban stations, both low power Class A FMs. They perform adequately, considering that LA is only 7.8% Black.

But the market is 42% Hispanic and in 18-34 the percentage is well over 50%. So the effect of having an Hispanic majority influences the CHRs; the hits here are rhythmic, not rock.

A true CHR plays the hits... and the hits are thythmic.

so for hispanics all the hits are rhythmic? Do no hispanics like Green Day. I'm not clear on your anology.

 

[davideduardo]

While lot's of CHR stations across the country lean rhythmic, I find it curious that both AMP and KIIS would do so. LA has it's share of urban stations, some of them underperforming so why would AMP lean so heavily on rhythmic music and ignore rock when KIIS already does that. Isn't a true CHR station supposed to play all the hits, ie, hip hop, rock, etc.?

LA has only two urban stations, both low power Class A FMs. They perform adequately, considering that LA is only 7.8% Black.

But the market is 42% Hispanic and in 18-34 the percentage is well over 50%. So the effect of having an Hispanic majority influences the CHRs; the hits here are rhythmic, not rock.

A true CHR plays the hits... and the hits are thythmic.

so for hispanics all the hits are rhythmic? Do no hispanics like Green Day. I'm not clear on your anology.

You would not hear Green Day on a CHR in Latin America.

 

[BeachBum]

Most of the time when I first turn on Amp I hear a thumpin' dance-leaning tune, not hip-hop. Sure, I'll hear some hip-hop, too, but not all rhythm is urban, and Amp is far from urban. Do they play rock? No. But a CHR really should play hit music that will appeal to a cross-section of the market. It doesn't have to include any particular style of music. The P1s should be the dominant culture, the P2s should be next, the P3s after that. In Washington, D.C., WPGC was called CHR for a long time while playing almost exclusively urban music (there were other reasons for that, including advertising stereotypes, but it was still logical). In Los Angeles, Amp will appeal to Latinos first, then Anglos. Not an urban profile.

KIIS? Really not urban, either.

 

[Jeffrey]

While lot's of CHR stations across the country lean rhythmic, I find it curious that both AMP and KIIS would do so. LA has it's share of urban stations, some of them underperforming so why would AMP lean so heavily on rhythmic music and ignore rock when KIIS already does that. Isn't a true CHR station supposed to play all the hits, ie, hip hop, rock, etc.?

LA has only two urban stations, both low power Class A FMs. They perform adequately, considering that LA is only 7.8% Black.

But the market is 42% Hispanic and in 18-34 the percentage is well over 50%. So the effect of having an Hispanic majority influences the CHRs; the hits here are rhythmic, not rock.

A true CHR plays the hits... and the hits are thythmic.

so for hispanics all the hits are rhythmic? Do no hispanics like Green Day. I'm not clear on your anology.

You would not hear Green Day on a CHR in Latin America.

no but you would hear Mana, a latin rock group.

 

[davideduardo]

no but you would hear Mana, a latin rock group.

Maná is no more rock than Air Supply is. It's a pop and pop ballad group.

And you would hear Maná in Mexico and parts of Central America; in South America and the Caribbean you would not hear that group. Just like the CHR playlists in NYC are going o be different in NY and in LA!

 

[Jeffrey]

no but you would hear Mana, a latin rock group.

Maná is no more rock than Air Supply is.

you're missing the point. Mana is not rhythmic yet latin (whether you classify it as rock is subjective). You seem to be making the point that all latinos like and would only listen to rhythmic formats. Furthermore if 43% of LA's population is hispanic and prefers a rhythmic format, LA has a massive hole in the market with no chr geared towards a white population or rather the other 57%. I would certainly think one of them would be less biast towards one specific genre of music....but that's just me. What do I know...? A large portion of people I know listen to Pandora at work so who is really listening anyway.

 

[radio124]

David will probably say that while the Hispanic population of LA is 42% there are also Blacks, Asians, Russians, Iranians, etc. living here also that prefer rhythmic music so that brings the non Hispanic White population down to about 25% and probably much less in the 18-34 CHR demo.

 

[davideduardo]

you're missing the point. Mana is not rhythmic yet latin (whether you classify it as rock is subjective).

Maná is AC. It is played heavily by stations like K-Love in LA. As to the classification being subjective, having been PD of AC KLVE on three occasions, I think I get what is rock and what is AC Pop. You used a bad example.

You seem to be making the point that all latinos like and would only listen to rhythmic formats.

We are not talking about "All Latinos." The Hispanics in LA are over 90% Mexican origin, and most of the remainder is from Honduras, El Salvador and Guatemala. The US CHR that the group of origins represent predominantly likes more rythmic and pop material and not rock leaning.

Furthermore if 43% of LA's population is hispanic and prefers a rhythmic format,

Actually, I said that in 18-34, the targe of most CHRs, the market is nearly 55% Hispanic.

LA has a massive hole in the market with no chr geared towards a white population or rather the other 57%.

The market, in 18-34 is about 10% Black and 12% Asian. So we have about 75% that is not rock leaning. And then there is about another 10% that is from the former Soviet Bloc, Persia and Arab nations... no likely to be rock leaning either.... so the pool for a rock leaning CHR is below 20% of the 18-34 population. Not good odds.

I would certainly think one of them would be less biast towards one specific genre of music....but that's just me. What do I know...? A large portion of people I know listen to Pandora at work so who is really listening anyway.

About 96% of 18-34s in LA listen to radio.

 

[Garrett]

While lot's of CHR stations across the country lean rhythmic, I find it curious that both AMP and KIIS would do so. LA has it's share of urban stations, some of them underperforming so why would AMP lean so heavily on rhythmic music and ignore rock when KIIS already does that. Isn't a true CHR station supposed to play all the hits, ie, hip hop, rock, etc.?

LA has only two urban stations, both low power Class A FMs. They perform adequately, considering that LA is only 7.8% Black.

But the market is 42% Hispanic and in 18-34 the percentage is well over 50%. So the effect of having an Hispanic majority influences the CHRs; the hits here are rhythmic, not rock.

A true CHR plays the hits... and the hits are thythmic.

David, please clearify for me,
I thought Power 106 had an Urban appeal.
Are they not a high powered FM? I used to get them all the time in San Diego, and they did say "72,000 Watts of Music Energy," back in the day...

 

[davideduardo]

David, please clearify for me,
I thought Power 106 had an Urban appeal.
Are they not a high powered FM? I used to get them all the time in San Diego, and they did say "72,000 Watts of Music Energy," back in the day...

Power's audience base is 67% Hispanic, and equal parts Black and Other.

It's essentially a crossover Hip Hop station, not an urban one.

And is 25 kw on Mt. Wilson.

 

[Todd]

AHHHHHH... I'm so sick of this topic! It pops up all the time on this board...

"Why isn't there a CHR that plays rock... boo-hoo"

Who wants to hear TI next to Hinder???

the answer: Nobody.

It wouldn't work in L.A.

This isn't Nebraska... there aren't 10 useable signals in the market... THIS IS L.A.!

KIIS and AMP are as close as this city will ever get.

If you want rock... theres KROQ and KYSR

If you want pop... theres KIIS and AMP

If you want hip-hop... theres POWER and LATINO

Why would a station try and get a little piece of all of these... when they're already being superserved somewhere else?

It would have no tsl... and no listener loyalty.

It wouldn't have any p1s at all.

ever notice how KIIS' ratings jumped through the roof when they stopped being a "CHR that plays rock"...

that wasn't an accident.

good day.

 

[CHRles]

A couple of points to make.
First of all, CHRs in Latin America do play Rock, in fact they play plenty of Rock including music by the likes of Green Day. Ever listen to any of the Los 40 Principales stations?
Second, the reason why a CHR would play T.I. next to hinder is b/c if they both have hits on the Pop charts and on Pop radio then it would make sense for a CHR to play both.

 

[davideduardo]

A couple of points to make.
First of all, CHRs in Latin America do play Rock, in fact they play plenty of Rock including music by the likes of Green Day. Ever listen to any of the Los 40 Principales stations?

That explains why that group has so little audience... I should have said "CHRs with any audience and success."

In general, while there are rock stations in Latin America, there are only a couple that are all Spanish rock, and the successful ones are in Argentina and Chile, which are more a Southern part of Europe than Latin America. They do get some upper income ratings, and make money, but they don't represent any kind of mass appeal format and definintely don't represent the sort of person who emigrates from their home nation.

 

[justpassingthough]

And to continue to beat this dead horse, those of us who are white, 18 to 34 and grew up in LA or Orange County, grew up in a cultural where only 20% or less of the population is white.

We are part of the multi-cultural mix that favors rhythmic music, not rock.

KIIS and Amp do not need to play rock.

 

[elchupacabras]

A couple of points to make.
First of all, CHRs in Latin America do play Rock, in fact they play plenty of Rock including music by the likes of Green Day. Ever listen to any of the Los 40 Principales stations?
Second, the reason why a CHR would play T.I. next to hinder is b/c if they both have hits on the Pop charts and on Pop radio then it would make sense for a CHR to play both.

40 Principales is "all over the place." Living here in Mexico, I cringe when I hear Gloria Trevi segue into an active rock tune. it is like nails on a chalkboard. Trust me, you don't want to mix rock with CHR, it is a train wreck. Or worse, on the pop-alternative side, just take a listen to RMX Alternativa, (supposedly an alternative/modern rock format) where I have heard Soda Stereo, Bruce Springsteen, Metallica and Seether in the same hour. The feed comes from Grupo Imagen and is heard in the afternoons. http://www.realradios.com/north-america/mexico/imagen/rmx-queretaro

 

[davideduardo]

[
40 Principales is "all over the place." Living here in Mexico, I cringe when I hear Gloria Trevi segue into an active rock tune. it is like nails on a chalkboard.

That's why in the DF Digital and 97.7 are Top 5 stations and 40 is not even in the top 20.

The most successful 40 is the one in Colombia; it plays Rihanna and Juanes, no rock in either langauge. It's also the best executed of the stations, too. The Spaniards even messed up long time Top 5 station Hits FM in Bs. As. with their "Conquistador" mentality.

 

[elchupacabras]

The Spaniards even messed up long time Top 5 station Hits FM in Bs. As. with their "Conquistador" mentality.

!MÉNDIGOS GALLEGOS! Lo hicieron con mucha "Prisa."

 

[calguy]

CHR is what Top 40 became when it was renamed in the early 80's. If I'm not mistaken it stands for Contemporary Hit Radio. CHR plays whatever the market demands. In an eastern US city it might play songs that a CHR in LA wouldn't or shouldn't. Since whites are not in great numbers here in the Southland it makes no sense to play rock on a CHR. But let’s say we're in Cleveland. A rock song or two might be a part of a CHR's mix in Ohio. It's whatever the market's population demands, but then it always was.