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An Open Letter...

T

TheLaffer

Guest
An open letter to all General Managers thinking of switching to the “Movin” format:


Many of the “Movin” formats are being consulted by Guy Zapoleon who is fairly knowledgeable about the format. However be warned ahead of time!!!!

MARK ST.JOHN doesn’t know squat about dance music.

He’s a lily white programmer who only understands top 40 rock and mainstream white bred music usually aimed at men. His only claim to fame is discovering Mark and Brian which he will remind you of every 10 minutes. What has he done in the past decade? Well he couldn’t find a job in programming after a series of disaster programming stints in the 90’s and so like most FAILED programmers became a consultant and hooked up with his pal Guy Zapoleon.

While MARK ST.JOHN was playing his rock stiffs in the late 80’s and 90’s the Hot Rhythmic sound passed him by. Now with his little understanding of Dance/R&B/POP do you really want to take a chance with MARK ST.JOHN of Guy Zapoleon Media Consulting?

If you want programmers who understand and know the music, and understand the people who listen to it and can assemble and utilize research properly, please permit me to suggest:

Don Kelly (Power 106)
Jeff Wyatt (Power 106)
Steve Smith (Hot977)
Jerry Clifton
Bill Tanner

And a few select others who pioneered the dance format in the 80’s and 90’s who shamefully have been forgotten.
 
Speaking of the moving' format, Cleveland is a city that has a void for this type of format. CBS can get rid of the awful K-Rock which only appeals to the 12-29 year old suburbanite male. Actually, 92.3 already had this format back when the music was actually CHR pop and they were know as Jammin' 92.3.
 
Actually, K-Rock skews about 10 years older than that, with the amount of 90s alternative they play, they're looking at the 25-35 suburbanite male.
 
...and Jammin' 92 was a disaster ratings wise..lasted about two years tops..I would think CBS is happy with what they're getting from K-Rock these days..
 
Speaker,

Don't get "Jammin' 92" (CHR) confused with "Jammin' Oldies 92.3". The former was a longtime fixture in Cleveland Top 40/CHR (basically, most of the 90s).

The latter was a horrible jump-on-the-trend format "guided" in town by the current WKNR PD. 'Nuff said there.
 
Morpheux said:
From what I remember, Jammin' 92 (CHR) was pulling its best numbers before they flipped to Jammin oldies.
Click to expand...
Yes, they were. And the station flipped just as the boy band/Britney/Christina "phase" started, which would've only further benefitted the defunct-Jammin 92. Management, to this date, still regrets flipping the station when they did. Of course, they would never admit that on the record.
 
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