Analysis Of The Spring Book

[Joseph_Gallant]

The Spring Arbitrons, the year's most important ratings book, is out for Boston.

A look reveals:

* WEEI-850: You can thank the Red Sox for this station's success. And assuming they keep the Sox after 2006 (which I think they will), you can expect 'EEI every year to take a dip in the Winter and come back strong in the Spring and Summer, all thanks to Ye Olde Towne Team.

* WBZ-1030: The end of a stormy winter may have hurt this station's overall numbers. I wonder if the cancellation of the 2004/2005 NHL season also hurt; had the Bruins been playing and gone deep into a 2005 playoff run, 'BZ might have had larger nighttime audiences.

* The talk war: After WTKK-96.9 beat-out WRKO in 12-plus during the Summer of 2004, 'RKO has not only retaken the lead, but has begun (again in 12-plus) to open-up their margin over 'TKK.

* WBCN-104.1: Their overall numbers did go down, but even though they will soon lose Howard Stern, don't look for a format change when he leaves.

* WODS-103.3: Boston's all-oldies station lost about one-seventh of it's Winter 2005 audience, and probably now has the lowest ratings it has had in at least a couple of years. Could Infinity, despite the presence of the "Jack" clone "Mike" at WMKK-93.7, decide to drop oldies in favor of the "real" "Jack FM" format sometime in September before the Fall book begins??

* WMKK-93.7: Yes, they were down a little bit compared to their last full book (Winter 2005) as "Star". But all-in-all, an encouraging start. Big question down the line: Will "Mike" being automated 24/7 with no air personalities help or hinder the chances of the station having long-term success??

* WAMG-890/WLLH-1400: In what will likely be their last full book as a Spanish-language format, the two stations combined, and WAMG on it's own, were the top-rated Spanish-language stations in 12-plus. In fact, WAMG and WLLH were, separately, one-two in Spanish-language listening. A huge format hole is about to open up.

* WFNX-101.7: Their 12-plus numbers are still under a 1. Earth to Steve Mindich, Earth to Steve Mindich: Maybe the time has come to take advtange of the format hole that will be created any day now when WAMG and WLLH flip to ESPN Radio. But will Mindich listen?? Probably not.

* WXKS-1430: They did show up in the book, but their Spring ratings in 12-plus were just a little more than one-third what they were in the Summer of 2004, when they were still programming standards.

* WJIB-740: Kudos to Bob Bittner! He's done it again. His little station's 12-plus audience went up again (and is triple the 12-plus numbers of Summer 2004). Likely, ex-WXKS-AM listeners switched to 'JIB when the former flipped to Air America. I suspect WJIB's Spring 2005 numbers were the best for any format on the 740 frequency since the mid-1970's "glory days" of the folk/rock format of the then-WCAS.

 

[Oldbones]

>
> * WAMG-890/WLLH-1400: In what will likely be their last full
> book as a Spanish-language format, the two stations
> combined, and WAMG on it's own, were the top-rated
> Spanish-language stations in 12-plus. In fact, WAMG and WLLH
> were, separately, one-two in Spanish-language listening. A
> huge format hole is about to open up.

Other than the Lawrence area, what is the Hispanic population of the Boston area? Other than those two, what Spanish language stations are there in the market?

> * WJIB-740: Kudos to Bob Bittner! He's done it again. His
> little station's 12-plus audience went up again (and is
> triple the 12-plus numbers of Summer 2004). Likely,
> ex-WXKS-AM listeners switched to 'JIB when the former
> flipped to Air America. I suspect WJIB's Spring 2005 numbers
> were the best for any format on the 740 frequency since the
> mid-1970's "glory days" of the folk/rock format of the
> then-WCAS.
>

And 99.9% of those listeners are probably over 65...not exactly prime advertiser demo. Not that Bob probably cares since it's more of a hobby station than a business, but given the revenue-generating potential of this format I'd say he's likely to have it to himself for a long time.

 

[Jay_F]

I wonder if Mike had anything to do with the decline of WODS? In Los Angeles, the consensus is that Jack hurt sister oldies station KRTH. Even if variety hits stations play few traditional oldies titles, for whatever reason they seem to impact oldies stations as much as any format.



The Spring Arbitrons, the year's most important ratings
> book, is out for Boston.
>
> A look reveals:
>
> * WEEI-850: You can thank the Red Sox for this station's
> success. And assuming they keep the Sox after 2006 (which I
> think they will), you can expect 'EEI every year to take a
> dip in the Winter and come back strong in the Spring and
> Summer, all thanks to Ye Olde Towne Team.
>
> * WBZ-1030: The end of a stormy winter may have hurt this
> station's overall numbers. I wonder if the cancellation of
> the 2004/2005 NHL season also hurt; had the Bruins been
> playing and gone deep into a 2005 playoff run, 'BZ might
> have had larger nighttime audiences.
>
> * The talk war: After WTKK-96.9 beat-out WRKO in 12-plus
> during the Summer of 2004, 'RKO has not only retaken the
> lead, but has begun (again in 12-plus) to open-up their
> margin over 'TKK.
>
> * WBCN-104.1: Their overall numbers did go down, but even
> though they will soon lose Howard Stern, don't look for a
> format change when he leaves.
>
> * WODS-103.3: Boston's all-oldies station lost about
> one-seventh of it's Winter 2005 audience, and probably now
> has the lowest ratings it has had in at least a couple of
> years. Could Infinity, despite the presence of the "Jack"
> clone "Mike" at WMKK-93.7, decide to drop oldies in favor of
> the "real" "Jack FM" format sometime in September before the
> Fall book begins??
>
> * WMKK-93.7: Yes, they were down a little bit compared to
> their last full book (Winter 2005) as "Star". But
> all-in-all, an encouraging start. Big question down the
> line: Will "Mike" being automated 24/7 with no air
> personalities help or hinder the chances of the station
> having long-term success??
>
> * WAMG-890/WLLH-1400: In what will likely be their last full
> book as a Spanish-language format, the two stations
> combined, and WAMG on it's own, were the top-rated
> Spanish-language stations in 12-plus. In fact, WAMG and WLLH
> were, separately, one-two in Spanish-language listening. A
> huge format hole is about to open up.
>
> * WFNX-101.7: Their 12-plus numbers are still under a 1.
> Earth to Steve Mindich, Earth to Steve Mindich: Maybe the
> time has come to take advtange of the format hole that will
> be created any day now when WAMG and WLLH flip to ESPN
> Radio. But will Mindich listen?? Probably not.
>
> * WXKS-1430: They did show up in the book, but their Spring
> ratings in 12-plus were just a little more than one-third
> what they were in the Summer of 2004, when they were still
> programming standards.
>
> * WJIB-740: Kudos to Bob Bittner! He's done it again. His
> little station's 12-plus audience went up again (and is
> triple the 12-plus numbers of Summer 2004). Likely,
> ex-WXKS-AM listeners switched to 'JIB when the former
> flipped to Air America. I suspect WJIB's Spring 2005 numbers
> were the best for any format on the 740 frequency since the
> mid-1970's "glory days" of the folk/rock format of the
> then-WCAS.
>

 

[parklane]

WJIB AM 740 is still the best alternative on Boston radio.
Keep it up Bob.



> >
> > * WAMG-890/WLLH-1400: In what will likely be their last
> full
> > book as a Spanish-language format, the two stations
> > combined, and WAMG on it's own, were the top-rated
> > Spanish-language stations in 12-plus. In fact, WAMG and
> WLLH
> > were, separately, one-two in Spanish-language listening. A
>
> > huge format hole is about to open up.
>
> Other than the Lawrence area, what is the Hispanic
> population of the Boston area? Other than those two, what
> Spanish language stations are there in the market?
>
> > * WJIB-740: Kudos to Bob Bittner! He's done it again. His
> > little station's 12-plus audience went up again (and is
> > triple the 12-plus numbers of Summer 2004). Likely,
> > ex-WXKS-AM listeners switched to 'JIB when the former
> > flipped to Air America. I suspect WJIB's Spring 2005
> numbers
> > were the best for any format on the 740 frequency since
> the
> > mid-1970's "glory days" of the folk/rock format of the
> > then-WCAS.
> >
>
> And 99.9% of those listeners are probably over 65...not
> exactly prime advertiser demo. Not that Bob probably cares
> since it's more of a hobby station than a business, but
> given the revenue-generating potential of this format I'd
> say he's likely to have it to himself for a long time.
>

 

[TheGuyInTheRadio]

>
> Other than the Lawrence area, what is the Hispanic
> population of the Boston area? Other than those two, what
> Spanish language stations are there in the market?
>


Have you been to Revere? Lynn? Chelsea? There is a big market, and not ALL of the listeners are Hispanic. Why do you think Jamn is doing well? They are playing more Spanish-language music.<P ID="signature">______________
-TheGuy...InTheRadio</P>

 

[OldiesCat]

Spring Book

Doubt it. In LA, Jack had dramatic increases (and I don't necessarily buy that it's at KRTH's expense). In Boston, Mike was flat as WODS went down.

I always have to remind myself that Arbitron ratings increases and decreases are not always cause and effect when comparing stations (unless they are DIRECT competitors).

> I wonder if Mike had anything to do with the decline of
> WODS? In Los Angeles, the consensus is that Jack hurt sister
> oldies station KRTH. Even if variety hits stations play few
> traditional oldies titles, for whatever reason they seem to
> impact oldies stations as much as any format.

 

[WizardofProd]

> I wonder if Mike had anything to do with the decline of
> WODS? In Los Angeles, the consensus is that Jack hurt sister
> oldies station KRTH. Even if variety hits stations play few
> traditional oldies titles, for whatever reason they seem to
> impact oldies stations as much as any format.
>
> in LA yes, in Boston no, Mike did not even exist as far as arbitron is concerned.

 

[DowntownHazleton]

> The Spring Arbitrons, the year's most important ratings
> book, is out for Boston.
>
> A look reveals:
>
> * WEEI-850: You can thank the Red Sox for this station's
> success. And assuming they keep the Sox after 2006 (which I
> think they will), you can expect 'EEI every year to take a
> dip in the Winter and come back strong in the Spring and
> Summer, all thanks to Ye Olde Towne Team.
>
> * WBZ-1030: The end of a stormy winter may have hurt this
> station's overall numbers. I wonder if the cancellation of
> the 2004/2005 NHL season also hurt; had the Bruins been
> playing and gone deep into a 2005 playoff run, 'BZ might
> have had larger nighttime audiences.
>
> What about the overall effect on WBZ's numbers without Brudnoy??

 

[RumourControl]

> The Spring Arbitrons, the year's most important ratings
> book, is out for Boston.
>
> A look reveals:
>
> * WEEI-850: You can thank the Red Sox for this station's
> success. And assuming they keep the Sox after 2006 (which I
> think they will), you can expect 'EEI every year to take a
> dip in the Winter and come back strong in the Spring and
> Summer, all thanks to Ye Olde Towne Team.
>
> * WBZ-1030: The end of a stormy winter may have hurt this
> station's overall numbers. I wonder if the cancellation of
> the 2004/2005 NHL season also hurt; had the Bruins been
> playing and gone deep into a 2005 playoff run, 'BZ might
> have had larger nighttime audiences.
>
> * The talk war: After WTKK-96.9 beat-out WRKO in 12-plus
> during the Summer of 2004, 'RKO has not only retaken the
> lead, but has begun (again in 12-plus) to open-up their
> margin over 'TKK.
>
> * WBCN-104.1: Their overall numbers did go down, but even
> though they will soon lose Howard Stern, don't look for a
> format change when he leaves.
>
> * WODS-103.3: Boston's all-oldies station lost about
> one-seventh of it's Winter 2005 audience, and probably now
> has the lowest ratings it has had in at least a couple of
> years. Could Infinity, despite the presence of the "Jack"
> clone "Mike" at WMKK-93.7, decide to drop oldies in favor of
> the "real" "Jack FM" format sometime in September before the
> Fall book begins??
>
> * WMKK-93.7: Yes, they were down a little bit compared to
> their last full book (Winter 2005) as "Star". But
> all-in-all, an encouraging start. Big question down the
> line: Will "Mike" being automated 24/7 with no air
> personalities help or hinder the chances of the station
> having long-term success??
>
> * WAMG-890/WLLH-1400: In what will likely be their last full
> book as a Spanish-language format, the two stations
> combined, and WAMG on it's own, were the top-rated
> Spanish-language stations in 12-plus. In fact, WAMG and WLLH
> were, separately, one-two in Spanish-language listening. A
> huge format hole is about to open up.
>
> * WFNX-101.7: Their 12-plus numbers are still under a 1.
> Earth to Steve Mindich, Earth to Steve Mindich: Maybe the
> time has come to take advtange of the format hole that will
> be created any day now when WAMG and WLLH flip to ESPN
> Radio. But will Mindich listen?? Probably not.
>
> * WXKS-1430: They did show up in the book, but their Spring
> ratings in 12-plus were just a little more than one-third
> what they were in the Summer of 2004, when they were still
> programming standards.
>
> * WJIB-740: Kudos to Bob Bittner! He's done it again. His
> little station's 12-plus audience went up again (and is
> triple the 12-plus numbers of Summer 2004). Likely,
> ex-WXKS-AM listeners switched to 'JIB when the former
> flipped to Air America. I suspect WJIB's Spring 2005 numbers
> were the best for any format on the 740 frequency since the
> mid-1970's "glory days" of the folk/rock format of the
> then-WCAS.
>
Well your sideline "analysis" of the book is both laden with your own personal taste and has little to do with reality. I will only point out a couple of things, Mike an encouraging start? the station was a complete implosion compared to Star especially given their immediate TV campaign and huge word of mouth about the format flip. Mike will be jockless and the surprise factor has warn off sooner than even expected. Mike is a failure.

Leave wfnx alone..... when will you realize that their 12+ number will always be low, probably never to peak above a one share again, not that it matters. They are a lifestyle sell which is designed to promote/push the Phoenix and it's advertisers and from that view they do vvery well.

WBCN -- you have accused me on many occaisions of always being pro wbcn in my posts. I would offer that you are only pro wbcn NOW because of your very public dislike of previous management. They went down in the all important spring book before they even lose Stern a few months from now. They are doing nothing worth listening to musically they are a mainstream "AOR" without any personality/heart left in them. There is no doubt in many minds that they will be taken apart by WAAF when their morning show goes away. R.I.P to the Rock Of Boston.

 

[neanderpol]

> >
> > Other than the Lawrence area, what is the Hispanic
> > population of the Boston area? Other than those two, what
>
> > Spanish language stations are there in the market?
> >
>
>
> Have you been to Revere? Lynn? Chelsea? There is a big
> market, and not ALL of the listeners are Hispanic. Why do
> you think Jamn is doing well? They are playing more
> Spanish-language music.
>

100% innaccurate. Jamn does well because there is a whole generation now that has grown up with Urban-tinged/Hip-Hop. And let's not forget...it's a really well-programmed station.

Urban formatted stations are no longer the domain of people of color, or whatever foolish race/ethnic-based categorization that they get slapped with.

White people dig rhythmic music. The market's only 6% Black and 3% Asian according to Arbitron. So...using your rationale...9% of the market dictated success of WJMN?

Silly. Just silly.

 

[JustinT]

> 100% innaccurate. Jamn does well because there is a whole
> generation now that has grown up with Urban-tinged/Hip-Hop.
> And let's not forget...it's a really well-programmed
> station.
>
> Urban formatted stations are no longer the domain of people
> of color, or whatever foolish race/ethnic-based
> categorization that they get slapped with.

Note that you said Urban. Urban formatted stations do slew toward the African-American population, by far. It would be impossible to say that Hot 97-7 has an 94% non-African American listener base, because not only do the personalities embrace the African American community, but nearly all of the artists are African American, plus the station is owned by Radio One. This is just a guess, but I'd bet that WBOT has at least a 70% African American listener base, despite African Americans making up 6% of the Boston area population.

Jam'n is a Rhythmic CHR, but it has certainly been targetting the Hispanic dollars more aggressively in recent years. They have embraced crossover songs like Daddy Yankee's "Gasolina" and Frankie J.'s "No Es Amor". And when Mega 890/1400 goes away, Jam'n will pick up their listeners.

White listeners are spread out over many stations. That's not to say that WMJX is 91% White, but Jam'n must have the most diverse audience of any station in Boston, easily attracting listeners of all races and ethnicities.

 

[RumourControl]

Hip Hop is the new rock and roll

> > >
> > > Other than the Lawrence area, what is the Hispanic
> > > population of the Boston area? Other than those two,
> what
> >
> > > Spanish language stations are there in the market?
> > >
> >
> >
> > Have you been to Revere? Lynn? Chelsea? There is a big
> > market, and not ALL of the listeners are Hispanic. Why do
> > you think Jamn is doing well? They are playing more
> > Spanish-language music.
> >
>
> 100% innaccurate. Jamn does well because there is a whole
> generation now that has grown up with Urban-tinged/Hip-Hop.
> And let's not forget...it's a really well-programmed
> station.
>
> Urban formatted stations are no longer the domain of people
> of color, or whatever foolish race/ethnic-based
> categorization that they get slapped with.
>
> White people dig rhythmic music. The market's only 6% Black
> and 3% Asian according to Arbitron. So...using your
> rationale...9% of the market dictated success of WJMN?
>
> Silly. Just silly.
>

Agreed Paul, they are not doing well because they are pulling hispanics, they are doing well because of what Paul said.Get it straight: the reality is that Jamn is a CHR, a rhythmic CHR, whose audience is 90% white. female, and suburban. Anyone who thinks otherwise does not know thing one about radio. Urban music is the dominant music of the 18-34 and especially the 12-24 demos. It is the new rock if you will. The hip hop stars are the new rock stars, rock bands have a decidely nondescrip thing about them most of it is intentional. It is a hold over form the grunge era, Ludachris is more entertaining to watch than most rock bands today, whether you like his music or not. That said jamn is a well oiled tight machine that is more about lifestyle than many station. They are mor erelatable to their audience than most stations are in this market.

 

[chitchatjf]

>
> * WODS-103.3: Boston's all-oldies station lost about
> one-seventh of it's Winter 2005 audience, and probably now
> has the lowest ratings it has had in at least a couple of
> years. Could Infinity, despite the presence of the "Jack"
> clone "Mike" at WMKK-93.7, decide to drop oldies in favor of
> the "real" "Jack FM" format sometime in September before the
> Fall book begins??
>
I like and enjoy the music currently played at WODS but the playlist is WAY TOO TIGHT!
They claim to play the greatest hits of the 60s and 70s but where are the pre-64 classics?
Where's Zeppelin's Stairway to Heaven? Where's Chubby checker's The Twist? Where's Rock Around The clock? Why only the 3 minute version of Light My Fire when folks would seem to prefer the 7 minute LP version,but you have no gripes with a 7 minute version of Hey Jude? Why only place Dancing Queen when's theres also Mamma Mia,SOS,and Waterloo just to name 3? Why only Get down tonight (and the 3 minute edit at that when there's an excellent 5 minute version) and not shake Your Booty,That's the Way I Like It,I'm Your Boogie Man,Keep it Comin Love,Please don't Go,and Give It Up?


It seems like all that get played generally are songs from the current Freedom 400.
20 years 400 songs that's like 20 songs a year on average. (25 if you cut 60-63)


The dream idea to really makes things competitive would be to ADD all the "jack" tunes but keep the oldies keep the announcers and add even more. Blend in songs from the Lost 45s during the week. This would result in an WODS with GREAT jocks, jingles, elements AND the most massive playlist in Boston.


>
> * WAMG-890/WLLH-1400: In what will likely be their last full
> book as a Spanish-language format, the two stations
> combined, and WAMG on it's own, were the top-rated
> Spanish-language stations in 12-plus. In fact, WAMG and WLLH
> were, separately, one-two in Spanish-language listening. A
> huge format hole is about to open up.
>
which within the city of Lawrence will probobly be filled by WCCM 1490,leaving the city with NO community based english station.

 

[JustinT]

> which within the city of Lawrence will probobly be filled by
> WCCM 1490,leaving the city with NO community based english
> station.

It's pretty likely seeing that recent Globe article discussing Costa-Eagle Broadcasting's success with Spanish-language formats. But Lawrence is nearly 60% Hispanic, so it's not like such a change was inevitable.

In addition, the Merrimack Valley still has local service from 980 WCAP, and there's clearly interest in continuing local broadcasting as seen through the 91.5 WUML controversy.

 

[Eli Polonsky]

> I like and enjoy the music currently played at WODS but the
> playlist is WAY TOO TIGHT!
> They claim to play the greatest hits of the 60s and 70s but
> where are the pre-64 classics?

Unfortunately, they dropped them, as most mainstream oldies stations have in recent years. They and many advertisers seem to believe that the demographic for them is "too old", and that music from that era doesn't test well with younger listeners.

Though WODS was down a bit in the latest book, their ratings have generally picked up overall from where they were a few years ago before completely dropping music of that pre-'64 era.

> Why only the 3 minute version of Light My Fire when folks would
> seem to prefer the 7 minute LP version, but you have no gripes
> with a 7 minute version of Hey Jude?

You'd know if you were listening to radio in the late 60's. Top 40 stations, which were mostly on AM radio, played only the short single version of "Light My Fire" when it was a hit in summer 1967, and the new FM album rock (then called "underground" rock) stations played the long album version.

Since there was no FM album rock station yet in Boston in 1967, I didn't even know there was a long version of "Light My Fire" until a few months after the short version hit, when I finally heard the LP version on a college station (WTBS, now WMBR).

Of course, when WBCN flipped from classical to "underground" album rock in spring 1968, they played the LP version although it was almost a year after the short version was a Top 40 hit. The LP version became an FM AOR and Classic Rock radio staple ever since.

Oldies stations evolved from the sound of Top 40 stations of the 60's and 70's, so they play the short single version, as Top 40 stations did in the day. Classic Rock stations are more identified with coming from the FM album rock stations of the late 60's and 70's, so they play the long version.

There was never a short single version of "Hey Jude". The actual hit single in 1968 was over seven minutes long and Top 40 stations played it because it was The Beatles, and between 1967 and 1968, Top 40 radio had become ready for a long song once in a while (with period pieces like "MacArthur Park" paving the way). So, oldies stations as well as Classic Rock stations play the entire "Hey Jude" now.

> The dream idea to really makes things competitive would be
> to ADD all the "jack" tunes but keep the oldies keep the
> announcers and add even more. Blend in songs from the Lost
> 45s during the week. This would result in an WODS with GREAT
> jocks, jingles, elements AND the most massive playlist in
> Boston.

Most mainstream listeners don't want a massive playlist. You and I and most people on this board are in the "vocal minority" of music and radio afficionados who genuinely want more variety, because we know more music. The "silent majority" of listeners may say they want more variety (so slogans claiming "more variety" attract them), but in reality they usually turn the station if anything comes on that they don't know.

 

[Oldbones]

Re: Hip Hop is the new rock and roll

> > White people dig rhythmic music. The market's only 6%
> Black
> > and 3% Asian according to Arbitron. So...using your
> > rationale...9% of the market dictated success of WJMN?
> >
> > Silly. Just silly.
> >
>
> Agreed Paul, they are not doing well because they are
> pulling hispanics, they are doing well because of what Paul
> said.Get it straight: the reality is that Jamn is a CHR, a
> rhythmic CHR, whose audience is 90% white. female, and
> suburban. Anyone who thinks otherwise does not know thing
> one about radio. Urban music is the dominant music of the
> 18-34 and especially the 12-24 demos.

The only part of this post I disagree with is that rhythmic CHR's audience is mostly female. Next time somebody drives by in their riced out Suburu with the megawatt sound system drives by tell me what you hear....it ain't rock, and those cars aren't owned by the ladies! Indeed, I don't remember the last time I heard a loud radio that was playing rock.

A bit OT, but what is the appeal of these riced out econoboxes in the first place? When I see somebody's automatic Corrola with a huge spoiler, low-profile and the pipes that make it sound like a vacuum cleaner on steroids I just shake my head & think "what a dork". I suppose it's no worse than the guys who raised the rear ends of their Camaros 2 feet back in the 70s...maybe I'm just getting old.

 

[inorm99]

Re: Hip Hop is the new rock and roll

I'm going to go low-fi and old school on this one.
Look at the roots of rock and roll; Blues, country
Look at the roots of hip hop...
'nuff said, dog.

Peace out

White people dig rhythmic music. The market's only 6%
> > Black
> > > and 3% Asian according to Arbitron. So...using your
> > > rationale...9% of the market dictated success of WJMN?
> > >
> > > Silly. Just silly.
> > >
> >
> > Agreed Paul, they are not doing well because they are
> > pulling hispanics, they are doing well because of what
> Paul
> > said.Get it straight: the reality is that Jamn is a CHR, a
>
> > rhythmic CHR, whose audience is 90% white. female, and
> > suburban. Anyone who thinks otherwise does not know thing
> > one about radio. Urban music is the dominant music of the
> > 18-34 and especially the 12-24 demos.
>
> The only part of this post I disagree with is that rhythmic
> CHR's audience is mostly female. Next time somebody drives
> by in their riced out Suburu with the megawatt sound system
> drives by tell me what you hear....it ain't rock, and those
> cars aren't owned by the ladies! Indeed, I don't remember
> the last time I heard a loud radio that was playing rock.
>
> A bit OT, but what is the appeal of these riced out
> econoboxes in the first place? When I see somebody's
> automatic Corrola with a huge spoiler, low-profile and the
> pipes that make it sound like a vacuum cleaner on steroids I
> just shake my head & think "what a dork". I suppose it's no
> worse than the guys who raised the rear ends of their
> Camaros 2 feet back in the 70s...maybe I'm just getting old.
> <P ID="signature">______________
Norm Rosen
</P>

 

[RumourControl]

Re: Hip Hop is the new rock and roll

> > > White people dig rhythmic music. The market's only 6%
> > Black
> > > and 3% Asian according to Arbitron. So...using your
> > > rationale...9% of the market dictated success of WJMN?
> > >
> > > Silly. Just silly.
> > >
> >
> > Agreed Paul, they are not doing well because they are
> > pulling hispanics, they are doing well because of what
> Paul
> > said.Get it straight: the reality is that Jamn is a CHR, a
>
> > rhythmic CHR, whose audience is 90% white. female, and
> > suburban. Anyone who thinks otherwise does not know thing
> > one about radio. Urban music is the dominant music of the
> > 18-34 and especially the 12-24 demos.
>
> The only part of this post I disagree with is that rhythmic
> CHR's audience is mostly female. Next time somebody drives
> by in their riced out Suburu with the megawatt sound system
> drives by tell me what you hear....it ain't rock, and those
> cars aren't owned by the ladies! Indeed, I don't remember
> the last time I heard a loud radio that was playing rock.
>
> A bit OT, but what is the appeal of these riced out
> econoboxes in the first place? When I see somebody's
> automatic Corrola with a huge spoiler, low-profile and the
> pipes that make it sound like a vacuum cleaner on steroids I
> just shake my head & think "what a dork". I suppose it's no
> worse than the guys who raised the rear ends of their
> Camaros 2 feet back in the 70s...maybe I'm just getting old.
>
I hear you and to the naked eye your observation makes sense, what Im saying is that Jamn's target demo is persons 18-34, (in other words women 18-34), they happen to do very well with men in the same demo too although they do not target them, it is just a by product of hip hop/R & B being so hot for the past few years. Look at MTv who went form literally never playing anything that was not white and basically aor for years,even being reluctant to play MICHAEL JACKSON in the 80's, to today not playing any rock really at all. When they ever do play videos it's mostly Urban/hip hop stuff........hence the new rock ladies and gentlemen.

"HOLLA"

 

[RumourControl]

Re: Hip Hop is the new rock and roll

> I'm going to go low-fi and old school on this one.
> Look at the roots of rock and roll; Blues, country
> Look at the roots of hip hop...
> 'nuff said, dog.
>
> Peace out

Word to Big BIrd.
>
> White people dig rhythmic music. The market's only 6%
> > > Black
> > > > and 3% Asian according to Arbitron. So...using your
> > > > rationale...9% of the market dictated success of WJMN?
>
> > > >
> > > > Silly. Just silly.
> > > >
> > >
> > > Agreed Paul, they are not doing well because they are
> > > pulling hispanics, they are doing well because of what
> > Paul
> > > said.Get it straight: the reality is that Jamn is a CHR,
> a
> >
> > > rhythmic CHR, whose audience is 90% white. female, and
> > > suburban. Anyone who thinks otherwise does not know
> thing
> > > one about radio. Urban music is the dominant music of
> the
> > > 18-34 and especially the 12-24 demos.
> >
> > The only part of this post I disagree with is that
> rhythmic
> > CHR's audience is mostly female. Next time somebody
> drives
> > by in their riced out Suburu with the megawatt sound
> system
> > drives by tell me what you hear....it ain't rock, and
> those
> > cars aren't owned by the ladies! Indeed, I don't remember
>
> > the last time I heard a loud radio that was playing rock.
> >
> > A bit OT, but what is the appeal of these riced out
> > econoboxes in the first place? When I see somebody's
> > automatic Corrola with a huge spoiler, low-profile and the
>
> > pipes that make it sound like a vacuum cleaner on steroids
> I
> > just shake my head & think "what a dork". I suppose it's
> no
> > worse than the guys who raised the rear ends of their
> > Camaros 2 feet back in the 70s...maybe I'm just getting
> old.
> >
>

 

[neanderpol]

Race-based demos tick me off!

> White listeners are spread out over many stations. That's
> not to say that WMJX is 91% White, but Jam'n must have the
> most diverse audience of any station in Boston, easily
> attracting listeners of all races and ethnicities.
>

Which is the way it should be.

I'm tired of people pulling the race card for everything. The sooner we as an industry can stop using the color barrier as an excuse...

It might have been Gene Burns who questioned/opined:

Do you know when we wil stop using race as a litmus test?...

...When we stop using race a s a litmus test.

"White" people have always loved "black" music. And guess what? It works the other way too. So, WJMN gets more than the "ethnic" vote too...because they beat the most of the "white" stations in all male demos.

And congrats to them for that!


Cue: Depeche Mode..."People Are People".