wrsurocks said:
softmachine said:
wrsurocks said:
I think some of your points are valid, but radio has not been replaced by technology - it is merely sharing more time with it (and less time with radio, but as of the latest study MORE are listening). Just as TV took away some of radio's time.
The industry knows there is a listener spectrum, of which some people may vary from day-to-day. One extreme is all hands-on iPod feeder and music researcher, and the other is a person who wants to have someone program something for them and think feeding an iPod and spending hours researching bands is annoying. All of us vary in this spectrum day-to-day.
The hoopla about iPods "replacing" radio is a blanket statement and not really accurate.
As far as a relaunched WNEW, it works in Chicago to much success. WXRT is not number one, but it has something few stations have - a diehard listener base. Just like the old WNEW had before it started falling off a cliff.
A few things:
1) Define 'much success'. With numbers.
2) When you make statements pro or con about a certain subject (i.e.: iPods Vs. radio) please quantify and qualify. Give us the numbers and of what.
3) What study?
4) Please bear in mind that time people dedicate to one device, they cannot dedicate to another. I'm talking strictly about listening here.
5) What are the listening habits-as well as you can clearly statistically state without violating the rules-of both iPods and radio? How many people use an iPod as a primary source of music? How many people use radio as a primary source of information? Vice versa? And so forth.
6) Time is finite for most people.
7) The radio station with a die-hard following on the east coast is WFMU.
'iPod' will serve as a generic term for any portable player that fits in the pocket easily.
Oh, and if you've mentioned these stats and facts before in this thread-if they are important and true-they bear repeating. Constantly.
You have the gumption of Steve Dunne in
Singles. Don't forget the coffee.
Thanks.
For someone who likes to act unprofessional AND pretend they know everything about radio, you certainly don't read a lot about it. Here is the Arbitron study that was released mere weeks ago:
http://www.radioink.com/HeadlineEntry.asp?hid=144363&pt=todaysnews
"Arbitron Reports On a Million More Sets of Ears"
And, as I said, more PEOPLE are listening, while TSL is down.
And if you are a radio professional, that's depressing that you don't know what basic reports are coming out on the industry.
The rest of your argument has been thoroughly addressed in my other posts.
Have a pleasant holiday.
I'm sorry, but I didn't start this thread. You did.
I know what I know, and I don't pretend, K?
To me, it's depressing that bug-eyed enthusiasm isn't tempered by common sense; i.e.: you can't necessarily extrapolate apples onto oranges. Have you extended your studies beyond the Comm cognate? How about business?
When you supply one side of a two sided comparison (iPods Vs. Radio) it begs questions. 'Time' is mentioned as something to bear in mind when comparing both devices. The picture is incomplete.
The article you cite only covers a small segment of the audience, listening to network programming:
"They report that more than 184 million persons 12+ heard one or more network radio commercials each week."
Would you mind telling the rest of the class what this translates into in terms of longevity and dollars?
This is a year-to-year count, right? What was it 10 years ago, or even five? Two?
Professionalism is also knowing the business you're in.
If more people are listening overall, HOW MANY? WHAT are they listening to? WHEN does TSL matter, and when is it less critical?
I would like to know what is unprofessional about challenging someone's assertions. You may have laid out your argument, but you did in a rather inchoate fashion.
If you feel you have address these things before, feel free to cut and paste your best response. Clarify if necessary.
And there's this:
The industry knows there is a listener spectrum, of which some people may vary from day-to-day. One extreme is all hands-on iPod feeder and music researcher, and the other is a person who wants to have someone program something for them and think feeding an iPod and spending hours researching bands is annoying. All of us vary in this spectrum day-to-day.
"Habits do change over long periods time. Day-to-day habits are at a near (meaning not 100%) constant. A musicologist/Ipodder is at one end of the scale, a music-as-wallpaper person is at the other. Somewhere inside of each edge is a combination of the two extremes-in varying degrees-into which most of the people fall most of the time."
Much clearer, yes? Plus I avoided the use of 'spectrum', which has another use in the broadcasting lexicon.
it wasn't really inaccurate per se, but the redundancy and the misplaced nomenclature bugged the crap out of me.
iPods also transmit language in the form of speech in addition to music.
Good day.