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Anchorage Spring Arbitron

A

akradiozjs

...And did I say it was going to be an interesting book?

Bob WAY UP, good for them. KZND didn't make the splash they thought they'd make, hahaha, I'm glad to see KWHL dominate those guys. KGOT continued to dominate KFAT, Mix beat Buzz for the first time in a while, and the Fox clobbered KRPM, thus ending that station's run as classic rock, just you watch. KASH continues to beat KBRJ, all in all a good time to be at Clear Channel. Not such a good time to be at NNB, 3 of 4 stations tanking within six months of a new GM, that will not bode well with upper management. Morris stations holding strong. It was interesting to see how all the rock stations fell into place, glad to see the classic rock battle heating up, wonder what the next format for 96.3 KRPM could be? I'll call this one early, even IF KBFX falls back down in the ratings, KRPM will be the one to dump the format because Fox has been doing it for 20 years, and NNB loves to pull the plug on stations, even after one or two crappy books. I have no idea what format holes exist in that market, hmmm the possibilities...

I just LOVE the fact that KHAR pulled better numbers than the End, F you JJ Michaels!
 
Ye so quick to write off NNB...3 of 4 didn't tank...though KPRM has concerns. However you need to look beyond the 12+, which these days don't mean much other than a beauty race. It's all about the demo's. Bob did very well...KFAT has a solid performance in its target demo's...and Buzz had a soft book. You don't turn a ship around on a dime...by the way please remember that Arbitron was way off in getting a reliable sample in some of the indidivual age cells - primarily 18-24 men, 24-35 and 35-44 men and 18-24 women.

By the way...a number of companies love to pull the plug on formats that may be having trouble attaining sales or ratings...check out CC - they haven't been shy about making those business decisions...they're about to do it again in Philadelphia on two of their FM's.
 
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