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And Another N/T Moves To FM

DrAkbar

DrAkbar

Looks like a chapter taken from the KT'R playbook as KIRO in Seattle moves to FM and beefs up sports on their AM. http://www.mynorthwest.com/?nid=106

Would someone please forward this to whoever is in charge down on Van Buren? tick-tick-tick
 
Dr. Akbar said:
Looks like a chapter taken from the KT'R playbook as KIRO in Seattle moves to FM and beefs up sports on their AM. http://www.mynorthwest.com/?nid=106

Would someone please forward this to whoever is in charge down on Van Buren? tick-tick-tick
Click to expand...

I trust you've seen the ratings of a certain station in Phoenix that has made the move to FM my good Doctor. I believe that it is a mistake to move bands when one is experiencing much success where they are now. Or in layman's terms: If it ain't broke, don't fix it.
 
KMGX said:
I trust you've seen the ratings of a certain station in Phoenix that has made the move to FM my good Doctor. I believe that it is a mistake to move bands when one is experiencing much success where they are now. Or in layman's terms: If it ain't broke, don't fix it.
Click to expand...

It's a dead end road unless you're doing sports, religion, ethnic or brokered programming. To be where the action is, you've got to be on FM. Not as much because of the clarity and coverage issues, but because darned few people under the age of 55 will even try AM. Nurse Jeff and I think KFWhyEye at 95~Five would be awesome *. But it would have been more awesome a year ago when the Master Blogger thought Pat McBland, an hour news block and Paul Harvey were the ticket.

*how many rimshots would just love to have smooth jazz?
 
A quick reading of the tea leaves show Clear Cheap Channel maintaining status quo with KFYI. Why spend money when you don't have to? Everyone loves AM anyway, right? ;)
 
Dr. Akbar said:
It's a dead end road unless you're doing sports, religion, ethnic or brokered programming. To be where the action is, you've got to be on FM. Not as much because of the clarity and coverage issues, but because darned few people under the age of 55 will even try AM. Nurse Jeff and I think KFWhyEye at 95~Five would be awesome *. But it would have been more awesome a year ago when the Master Blogger thought Pat McBland, an hour news block and Paul Harvey were the ticket.
Click to expand...

I give it a couple of years and the sports stations will start migrating in droves (I believe WEEI in Boston already has an FM presence). Sports Parking Lot 98.7 anyone? How about XTRA Sports 96.9? Gumpdusky already has KDUS on KUPD-HD2. It's just a matter of time for mainstream formats on AM to be completely extinct. The Antique Modulations stations without a co-owned FM (KFNN, KPHX, KMIK, for example) will have to buy one or piggy-back on an existing FM's HD-2 channel to survive in the not-too-distant future.

*how many rimshots would just love to have smooth jazz?
Click to expand...

Outside of Phoenix, very few - this format is dying in other parts of the country from what I've heard.
 
I doubt you would see Xtra or KDUS on FM. At least not with KTAR having a hold on the (relevant) franchises in town. I'm sure the stations bring in money for their owners, but not enough to justify displacing an FM music format. KFYI, on the other hand, I could see moving to FM. After a losing to KTAR for a few books in a row, they will have to. Now when will that happen?
 
KMGX said:
I trust you've seen the ratings of a certain station in Phoenix that has made the move to FM my good Doctor. I believe that it is a mistake to move bands when one is experiencing much success where they are now. Or in layman's terms: If it ain't broke, don't fix it.
Click to expand...

KTAR FM is in a statistical tie with KFYI in 25-54 in PHX (the range for a statistical tie at that level is about +/- 0.3, I think) and the AM now ties both of them, a major AM and FM win for Bonneville.

A good example is WIBC in Indianapolis, moving from the market's best AM signal in late December when it was not even top 10 25-54 and now it is in the top 5.
 
I have seen the future and it is not kind to AM. North of the border, AM stations could be put on an endangered species list. The CBC has all but abandoned the AM band, even giving up their 1-A equivalents. They sold 940/Montreal and 740/Toronto to private operators. In April, 1070/Moncton went dark (http://www.cbc.ca/informationmorningmoncton/events.html). Growing up in the northeast, I dialed among those frequencies most nights looking for the best skywave.

Prince Edward Island has no AMs left in the entire, albeit small, province. It seems every time I check Northeast Radio Watch, another AM is jumping bands.

The narrow appeal of KFNN and KMIK may allow them to survive as stand-alone AMs. Spanish used to be a good bet for an AM, but now we've got several Spanish FMs. KPHX and KVVA gave up Spanish AM years ago. KNUV is on the block with an inflated view of its value.

HD might help, but consumers appear to be as eager to buy HD radios today as they were Edsels back in the 1950s.
 
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