And It Just Keeps On Comin...

[DXDXDX]

I just love how radio brings out the "best" in today's highly educated broadcast professionals and they never let you forget how they spent years slaving away at the college station playing radio. Way back in the fifth grade I learned and have never forgotten when you compare the ages of more than two people then the one who was born last is the "YOUNGEST". However, when you compare the ages of just two people, then the one born last is the "YOUNGER" of the two. So then, the proper wording of the sentence is: "THE YOUNGER BROTHER IS....." when there are two brothers. Yes sir...four years or so of going to college to learn radio and they STILL can't use proper grammar or even properly say the word "temperature". I'm impressed.

 

[Parttimer]

Are people turning off the radio because of this?

 

[Silkie]

Just changing the station. If they keep imbeciles on the air the deserve to be tuned out. "Me and him were like...."

 

[gmspectre]

Complains about very minor grammar mistake

Misspells the title

 

[BRH]

Who gives a crap! People who knit pick over these tiny grammatical errors always crack me up. Geez, you do realize absolutely no one cares, right? Today's radio (and media) is about relating to the audience in the way they speak themselves. Not presenting some "affected" 1950's style theater type voice.

 

[Silkie]

Good luck getting a job in radio they relate to, since not many others will take them in.

 

[kentraco]

Geez, you do realize absolutely no one cares, right?

Sloppy grammar = lack of education and/or interest = lower earning potential = less disposable income = less purchasing power = less revenue for the advertiser = less money available to spend on advertising = less ad revenue for the station.

Maybe someone should care.

 

[rbrucecarter5]

Geez, you do realize absolutely no one cares, right?

Sloppy grammar = lack of education and/or interest = lower earning potential = less disposable income = less purchasing power = less revenue for the advertiser = less money available to spend on advertising = less ad revenue for the station.

Maybe someone should care.

Most people are operating functionally at a lower IQ than they actually have. Brain atrophy from lack of use / long hours listening to talk radio, listening to and reading celebrity gossip, and watching "reality" television. The sad fact is, the average person could probably spout out small details of the lives of the Kardashians, but when it comes to knowing the rudiments of real news stories and the history behind the issues, they are completely ignorant. Have you heard even one news source comparing the actions of the Boston bombers to the actions of Arminius in the Varian disaster? I thought not. But the comparison comes immediately to the educated mind. The parallels are amazing, but perhaps politically incorrect.

 

[BRH]

Geez, you do realize absolutely no one cares, right?

Sloppy grammar = lack of education and/or interest = lower earning potential = less disposable income = less purchasing power = less revenue for the advertiser = less money available to spend on advertising = less ad revenue for the station.

Maybe someone should care.

I understand what you're saying and agree to a certain extent. However, I would argue that in general, people have become more relaxed in the way they speak, dress, etc. over the past couple of decades. A more casual, less formal, style of communicating, dressing, socializing, etc. is now more or less becoming the norm (even among larger corporations). As far as broadcasting, I think it's now much more important for a personality (even newscaster), to be relatable as "one of the audience", more than being viewed as someone on a higher echelon or held to higher standards. This is especially true with the teens-40's or so. Just look at current air personalities. No longer do you see big booming voices, with perfect "Midwestern" accents, and superb grammar. Instead, you now have jocks/newscasters/personalities that sound and speak more like the average listener does. You can argue whether this is a good thing or not, but it is the trend and progression with younger demos. And yes, the advertisers will spend money to attract these lucrative demographics, bad grammar, casual attire, and all.

And yes, I do have a college education and am capable of using correct grammar and losing any accent, etc., but do I always choose to; no. I see no reason to in today's more relaxed culture. Sure there are times that require one to be more formal, but that's becoming less and less important today, even in business settings.

 

[Silkie]

The acceptance of the slovenly degeneration of society, in short.

 

[gmspectre]

Re: It just keeps on coming.

It's hilarious when I read complaints about minor grammatical errors on this board, as if that's the primary reason that someone would turn off a station. If a news presenter on the radio uses the term for the younger of 2 siblings instead of 3 siblings, no one is going to notice. And no, it's not because society is getting lazier or going to hell or anything like that. It's because the error is so insignificant, that it's forgotten right away.

Also, I corrected your title. You're welcome.

 

[Parttimer]

Re: It just keeps on coming.

It's hilarious when I read complaints about minor grammatical errors on this board, as if that's the primary reason that someone would turn off a station.

Finally someone with a clue....