And just like that 88 years is GONE

[notonair]

Anybody notice that WDBO is now 96 News? You will not hear the call letters anymore save top and bottom ID's.

So just take 88 years of name buildup and flush it down the toilet because old people won't wear people meters?

 

[DXDXDX]

It must have been the recomendation of those highly skilled and highly educated "consultants" who's primary experience has been in "play radio" at the Penn State campus.

 

[Parttimer]

The 88 years of name buildup means nothing to the younger listeners (it's not because old people won't wear meters... if anything, PPM has somewhat improved the issue that too many diaries were filled out by 55+ listeners).

The best example of this is right up the road in Jacksonville, where Rock 105, the heritage rock station was the lowest-rated FM in the market, while hip-hop on a translator was getting a 6-share 18-34. The past is nothing more than the past to today's listeners.

 

[Bill981]

Anybody notice that WDBO is now 96 News? You will not hear the call letters anymore save top and bottom ID's.

So just take 88 years of name buildup and flush it down the toilet because old people won't wear people meters?

...and did'ja notice how much trouble the "talent" was having dropping the use of the call letters. Even the new guy.

 

[vadar]

"96 News"??? geez, just bring back 96 Rock will ya?

 

[FrankF]

It must have been the recomendation of those highly skilled and highly educated "consultants" who's primary experience has been in "play radio" at the Penn State campus.

Gotta love those cox consultants. But seriously, do they think Orlando is that stupid to believe that they're a news station when the only actual news they run is at the top or bottom of the hour? Perhaps they could pass their morning, afternoon & evening news shows off, but that's only 6 hours each day Monday thru Friday with nothing on the weekends except top or bottom of the hour depending on what kind of paid....oops I mean ask the experts programing their running. I know WFLF tried calling themselves newsradio 540 for a while, but that didn't work out, and once upon a time Orlando actually had an all news station back in the 90's, but I believe that got killed off via the telcom act, perhaps even earlier. I know some city's still have actual news stations like New York's WCBS & WINS which happen to be both owned by the same company, but run independently. I saw a billboard today exclaiming News 96.5 with news weather & traffic 24 hours a day. Tune into the station and what do I hear? syndicated political bullsh*! Come on cox, if you want to call yourselves News 96.5 then drop all the syndicated and brokered crap and be News 96.5. In the meantime stop insulting our intelligence.

 

[DXDXDX]

Over the weekend I heard a guy grossly over enunciating "96.5" and doing the same with the word "news". In all fairness, I think there are people from WFTV doing the weekend repeat-word-for-word and record for use five times newscasts, so it may have been somebody from there. Speaking of WFTV, have you ever read some of their web news stories? Some seem to be written by kids in grade school!

 

[kentraco]

I listened for a while, and they promoted "Three Big Things I Needed To Know" several times, which I thought was overblown and overdone.

I'm pretty sure I would have been fine not knowing any of them.

 

[Parttimer]

I listened for a while, and they promoted "Three Big Things I Needed To Know" several times, which I thought was overblown and overdone.

I'm pretty sure I would have been fine not knowing any of them.

You are not the target audience. This is aimed at people under 40 (assuming your screen name is an accurate indicator)....

 

[vadar]

I heard "John Summers" doing traffic over the weekend. C'mon man, you had to choose that name?

 

[DXDXDX]

The all news station was 740. Eventually they diluted the format with satelite talk and then the dropped the whole format no doubt because it was cheaper. Unless there is some dramatic change, what WDBO will continue to do is simply run the same stories all day long, maybe with a re-write after the third use and then claim they have so much news coverage.

 

[kentraco]

This is aimed at people under 40

You may be right, but I would have thought a format with the Cain/Howard/Hannity/Levin type of talk programming would attract mostly older, more conservative listeners - no matter how you re-brand it.