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....And Now, An Editorial From A Disgruntled Listener......
- Thread starter Bongwater
- Start date
A couple of things. Isn't him being "livid" a BIT of an overreaction? And whp talks over intros in a classic rock format anyway?
THAT dude has serious anger management issues.
That guy needs a life but he does raise a valid, long standing irritation for popular music radio listeners.
Since the 50's DJ's have been talking over intros and exits. It got more common when it became possible to record music off the radio and although practically nobody does that any longer they still seem to do it. I am always amazed at the DJ's ability to time their delivery to the exact time of the intro but it still is irritating.
I won't say that this practice is one reason I don't listen to radio much any longer as my main issue is with the long commercial blocks but it is, and always has been, a tune-out factor and one that radio seems not to care about.
Since the 50's DJ's have been talking over intros and exits. It got more common when it became possible to record music off the radio and although practically nobody does that any longer they still seem to do it. I am always amazed at the DJ's ability to time their delivery to the exact time of the intro but it still is irritating.
I won't say that this practice is one reason I don't listen to radio much any longer as my main issue is with the long commercial blocks but it is, and always has been, a tune-out factor and one that radio seems not to care about.
landtuna said:
"Seems not to care about?" How do you arrive at that conclusion?
As I said, lots of stations have no air talent, thus no one to talk up intros. The Jack format is built around no DJs. I think you'll find most AC stations don't talk up intros. In fact there are quite a few stations that make a big deal about not talking up songs, and even promote it on the air.
PPM has eliminated the need for talking up songs with call letters and dial position. So there is no financial benefit to doing it. And radio stations don't care if listeners record songs off the air. Contrary to the comment in the video, music piracy isn't an issue for radio stations.
TheBigA said:
I am assuming that radio professionals know what attracts and repels an audience. It has been cited many times that DJ's talking too much is a big negative. Playing stiffs is a big negative. And long, looooong commercial blocks are a negative. So is talking over an intro.
Were I involved in a responsible position with radio I would not suggest to stations to repel our audience by continuing to do something that alienates them. If, as you say, radio doesn't care about music piracy what then is the purpose of talking over intros?
I would think that for many PD's (including me) of contemporary formats, there is NEVER a time when I don't want music playing. Ramps are an easy place to put SHORT jock segments... and in over 30 years I have never heard a listener complaint about it on a CHR ot HAC station. Classic rock is a different story. There is a reverence toward that music by listeners that would make me NEVER talk over an intro there.
landtuna said:
Yep, and as a result, many stations operate with no DJs.
landtuna said:
Ask the people who do it. But radio doesn't care about piracy. No radio companies have financial interests in music companies, and there is no law or agreement that requires stations to talk over intros.
And as I've said several times, there are thousands of stations that don't do it.
Mark said:
I think you have an excellent point....and I thought about it before I posted but wasn't sure enough. I don't often listen to music other than Classic Hits/Oldies but before Smooth Jazz went the way of Beautiful Music I remembered that those jocks never talked over the music. Nor do Classical. I have heard talkovers on Country. Don't know about other music genres as I don't listen to them.
So it seems talking over the music is an Oldies/Classic Hits issue primarily. Probably a hold over from the old T-40 days of the machine-gun DJ's.
Talking over intros is like any other kind of talking: if you've got something pertinent to say, and it's not a cold intro, say it on the ramp. Try to make your airshift/listener relationship 'different.' If you don't, just be a jukebox and play the song.
Somebody send that guy some schwag. He probably needs something soothing and tactile for when he's driving around in his worktruck.
Somebody send that guy some schwag. He probably needs something soothing and tactile for when he's driving around in his worktruck.
I know a guy who runs an Internet station in Canada, who not only talks over intros but also talks over cold ending songs! I made a suggestion to him in his online chat room that he really shouldn't talk over a cold ending song, and he just ranted at me on the air. Some people...
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I would be happy if stations just played more music, even if they talked over the intros. I am a music listener. With very few and rare exceptions, I do not care for talk radio. It bores me to tears. That is why I hardly listen to AM any more, except for my own Part 15 station. There seems to be an unwritten law that AM stations are not allowed to play music, except for WSM and CFZM. Those stations sound great and even though I am not a huge fan of either format, I do listen to them just because at least they are playing music! I have to admit though, that more and more of my listening is shifting to the Internet using my CC Wi-Fi radio...
landtuna said:
Actually if the DJ is saying something people would want to hear (i.e.: actual content), listeners don't tune out when the DJ is talking over an intro. More tune out happens when the music stops and the DJ's break before spots runs on too long.
That having been said, it's always best to limit the number of talkovers. Most stations these days that still do it will limit it to just 2 or 3, though oldies-type stations may do it more as a nostalgic throwback to old-style Top 40 radio. And, yes...that, too can be overused.
audioguy said:
OK, audio guy...let's talk about this...from a historical perspective.
In the 1960's, it was not uncommon for your typical AM "Music Station" to play between 18 and 22 minutes of commercials per hour, plus newscasts at the top and bottom of the hour. In those days, 3 in a row was a lot. Even with the average song coming in at 2:30 in length.
By the 70's, FM stations were coming into vogue. They typically played four breaks per hour with two spots per break. (8 minutes per hour) That allowed them to play between 3 and 6 songs in a sweep depending on the length of the songs, which by then, were getting longer every year. (3:30 to 4:30 was more the average then.) More than anything, the increased sweep length coupled with FM's better audio quality and ability to transmit in stereo began to put the nails in the AM rocker's coffins.
Now, granted, commercial loads have increased over the years, since the days of 8 minutes per hour. But, most stations still limit their loads to 10 to 12 minutes per hour, with a few idiotic exceptions here and there.
So, radio has actually cut the number of commercials from the "glory days" of AM Rock. 18-22 to 10-12 is a big cut if you think about it. So, let me throw out this question for audio guy and all of you. How much can radio cut, in your opinion...and still turn a profit? Remember, we're not in the business to be a charity...
Since some people like the idea of no DJ's...what goes with this nauseating voice tracked radio is not knowing who the artist is or even the name of the song since there are no DJ's there to announce it.Sad what radio has turned into.
TheBigA said:
First off....not talking about the stations with DJ's, taking about the voice tracked robotic station where music is played and you are left not knowing who the artist is or the name of the song. 2-You think there are choices lol lol let me know what planet you currently reside on.....guess it all depends on what age you are which will decide the amount of choices available.
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