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And so that was Christmas

Holiday PPM numbers
Lite up to a 14. Ho ho ho!
B101 and Cat Country's dips could signify listeners that wanted their Christmas music fix
One point jump to 2.6 for Cool 102. Maybe diary placement?
WBRU continues declining. I wonder if it's the alternative format and the fact that the target audience is just listening to less radio
I got nothin'else.
 
Runrigger said:
Holiday PPM numbers
Lite up to a 14. Ho ho ho!
B101 and Cat Country's dips could signify listeners that wanted their Christmas music fix
One point jump to 2.6 for Cool 102. Maybe diary placement?
WBRU continues declining. I wonder if it's the alternative format and the fact that the target audience is just listening to less radio
I got nothin'else.
Run, you start by saying PPM numbers and then reference diaries? No more diaries, maybe a meter was given to someone who listens to Cool. BRU could also be to the fact that Brown, J&W, PC, RIC, URI, RISD etc were on x-mas break or in exams, thus a dip in the overall college student's listening habits...
 
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