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And the translators just keep on comin'

WFLF and WYGM's branding are all the brainchild of local management. It's DUMB. There's no reason why they can't image as "Sports Radio 740 The Game and 96.9 FM". That's EXACTLY how they do it in Tampa. But this is Orlando and that's what you get. I mean... just listen to The Game compared to WDAE. It's like night and day as far as the on air product goes.
 
It's not a local decision:

With the addition of an FM translator 97.5 W248AW Indianapolis , iHeartMedia Sports 1260 WNDE Indianapolis has rebranded as “Fox Sports 97.5

and even lower power:

Vertical Effective Radiated Power 150 Watts
Vertical Height above Ground Level 272 meters (892 feet)
 
japman said:
It's not a local decision:

With the addition of an FM translator 97.5 W248AW Indianapolis , iHeartMedia Sports 1260 WNDE Indianapolis has rebranded as “Fox Sports 97.5

and even lower power:

Vertical Effective Radiated Power 150 Watts
Vertical Height above Ground Level 272 meters (892 feet)
Click to expand...

Misguided at best - no reason to abandon the AM monikers. The AM has significantly more range than the FM ever will, and with the low power the FM will not penetrate too many buildings. No matter that many younger listeners don't use AM - they may if they knew that the same programming was over there when the FM cuts out down range.
 
Dug through the archives to bring this one back. There have been several translator changes since the last post in 2015, but this is the newest. Looks like very soon you'll be able to hear WFLF on 4 different frequency's. 1 AM (540), 2 FM translators (93.1 & (new) 94.1), & an FM-HD subchannel (107.7 HD-3). Correct me if I'm wrong, but there is a limit to how many full power stations a single company can own in one market. I guess there's no limit to how many translators they can own which I now believe is 2, and they also lease 2.
https://radioinsight.com/headlines/178156/iheartmedia-acquires-orlando-translator/
 
Last edited:
FrankF said:
Dug through the archives to bring this one back. There have been several translator changes since the last post in 2015, but this is the newest. Looks like very soon you'll be able to hear WFLF on 4 different frequency's. 1 AM (540), 2 FM translators (93.1 & (new) 94.1), & an FM-HD subchannel (107.7 HD-3). Correct me if I'm wrong, but there is a limit to how many full power stations a single company can own in one market. I guess there's no limit to how many translators they can own which I now believe is 2, and they also lease 2.
https://radioinsight.com/headlines/178156/iheartmedia-acquires-orlando-translator/
Click to expand...

Frank--

Good question! There is no limit on translators or HD channels. They are considered secondary service.



--Tx
 
I'm sure I've missed a few since last year, but 640 WVLG is now on a second translator, 104.5 W283DK. This one they own as opposed to their other translator, 102.7 W274BR. So now I'm hearing sweepers and the DJ's saying WVLG AM 640, FM 102.7 north & FM 104.5 south (AM & FM not necessarily in that order). I will give them props for still identifying their AM's location as opposed to other AM's with translators.
 
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