And then there was Columbia

[whopper]

Double O Radio announced Wednesday they have sold their West Palm Beach stations to Powell Broadcasting out of Iowa. That leaves Double O with their two Columbia, SC properties. So how long before new owners take over 92.1 and 94.3 and change formats AGAIN?

 

[snailboy]

I wonder too. 6 months to a year

 

[DudeFan]

The price was announced today for the Panama City deal. 950 thousand for FOUR FM's. Bet that kills comps.

The pressure I am sure is on. Almost 2 years on Soft AC on 92.1 and no improvement in audience. About a year on "Country Legends" on 94.3 and the same story. Time to take them out of the back pasture and put them out of their misery.

I have seen the rates they have on the street. $5-7 a holler on both stations. I do not see how they are even coming close to breaking even considering that their rent nut and power bill are probably twice what I run one station on a year!

 

[snailboy]

Good Morning Columbia will save the stations!

 

[Powell]

KOFF ! KOFF! WHEEZE! SPUTTER !

Snailboy you now owe me a keyboard AND monitor.....

 

[carolinaradio]

There issue is that not many operators are interested in buying just 2-station groups - most want clusters of 3 or more. If CC, Cumulus, and Inner City (like they would buy) have 4 and that's the cap on FM, then rule those out. Who's left? Entercom? Apex? Cox?

 

[DudeFan]

Could put a nice group together with WFMV, WZMJ, WWNU, WWNQ.

Heard a promo on 92.1 for the "Spine Show" at 8am Saturdays. Plus, appropriately enough, John Tesh doing a spot for a home-convalescent care service.