Anna Robertson has been named vice president, Growth and Partnerships for the ABC Owned Television Stations; it was announced today by Wendy McMahon, president, ABC OTVS.
In this newly created role, Robertson will work across the group's eight owned stations to drive local and national opportunities for audience and revenue growth. She will develop and execute strategies that deepen OTV's brand value, expand reach and drive nontraditional revenue through innovative partnerships and growth on emerging platforms.
Previously, Robertson had worked for the past two years on strategic initiatives and special projects for Disney|ABC Television.
"Through my work this past year with Anna on several partnership initiatives, it became clear she would be a valuable addition to our team," said Wendy McMahon. "This is a transformative time for the local media landscape, and Anna will be instrumental in executing our vision for the ABC owned stations' continued growth."
