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ANOTHER ACTUAL RADIO TOPIC!
- Thread starter SRP
- Start date
K
KXRX
Guest
Another change at KOMO radio straight from Ken Schram: After 4 1/2 years, the radio show I did with John Carlson is no more. Starting Monday he will have a show that runs from 9 a.m. to noon on KOMO Newsradio and I will have a show that runs from noon to 3 p.m.
This is a surprise so I looked at recent ratings 25-54:
Three book average middays for KIRO FM around a four share. Three book average for middays on KOMO is around one point five share. Three book average for KIRO-FM mornings is around a three point five share. Three book average for KOMO mornings is around a two share. Most recent book looks the worst. Neither station is doing that well, but KIRO definitely winning by a large margin. This board doesn't discuss ratings much but it tends to explain a lot of things. Not much change at the top of the ratings each month but in the middle of the pack there is some movement.
Three book average middays for KIRO FM around a four share. Three book average for middays on KOMO is around one point five share. Three book average for KIRO-FM mornings is around a three point five share. Three book average for KOMO mornings is around a two share. Most recent book looks the worst. Neither station is doing that well, but KIRO definitely winning by a large margin. This board doesn't discuss ratings much but it tends to explain a lot of things. Not much change at the top of the ratings each month but in the middle of the pack there is some movement.
Programming to get ratings, flawed or not, has always been the case in major markets. Not sure what else you would base programming decisions on? Isn't the point to increase ratings and make more money? I guess NPR or educational stations would not care if they got ratings. Most national and regional advertising clients do in major markets. There are lots of examples of News and Talk stations that have done very well in PPM, like KCBS in SF, WINS in NY, WTOP, WBBM, KFI in LA and the list goes on. KUOW does very well in Seattle. (course they don't care about ratings so maybe that proves your point)
I'm disappointed that KOMO is doing this. I did very much enjoy both Nine To Noon and The Commentators shows. Looks like I'm one of the few that prefers to hear the actual news than one-sided arguments about a particular topic. (Though John & Ken often agreed on topics, at least there was some expectation that neither side would go completely unchecked.)
True news analysis would be great but in this format it tends to get sidelined by unfounded speculation on the part of the listeners' comments and -- regrettably -- a host who needs to generate ratings through fabricated controversy.
True news analysis would be great but in this format it tends to get sidelined by unfounded speculation on the part of the listeners' comments and -- regrettably -- a host who needs to generate ratings through fabricated controversy.
if john carlson is gonna be talking on KOMO, nine to noon, what is to become of his KVI drivetime show??
oh hey!!......hows bout michael savage live 3pm to 6pm?
got my champagne bottle ready for that one...hopefully i can pop the cork when/if that commences.
-truckin' bozo armchair programming advisory board
oh hey!!......hows bout michael savage live 3pm to 6pm?
got my champagne bottle ready for that one...hopefully i can pop the cork when/if that commences.
-truckin' bozo armchair programming advisory board
My dismay has nothing to do with the talents of Misters Carleson and/or Schramm. It has to do with turning back nearly 9 years of courageous radio.
It took a big hunk of Fisher/KOMO courage to go all-news in the first place. No format is harder to establish. But once it is established, it becomes more than a station to a listerner. It's right up there with the water and power companies -- it's a utility.
It took KIRO nearly six years to hit #1 back in the late 70s. It's been the hands-down news leader until the last couple of years. Its troubles may be many, but from a listerner perspective (and what else matters?), they can can be summed up with one word: Inconsistency.
KOMO was able to survive its own inconsitency, but now has an opportunity to be the go-to place for news on the radio dial for the next 20+ years. But, like AM Top Forty, Music of your Life and Beautiful Music, the hybrid news-in-the-morning-talk-midday-news-in-the-afternoon format could be dying. 'Variety' programming, or appointment listening, is only as good as the host/program -- and their employers' willingness to 'keep the appointment.'
As a selfish listener, I want my news update at :00 and :30. I want traffic and/or weather every ten minutes. I like the :08s, but that's just me. A consistent time is more important that which time. And, when all hell breaks loose somewhere in the city, the region, the nation or the world, I want to punch that news button and know that I'm going to hit either continuous break-out coverage or an update very, very soon.
After all that about what's wrong with blowing off mid-day news for two expensive no-cut-contract talkers, here's the alternative: the WBZ model. CBS's all-newser in Boston does news from 5am to 7pm, then does live local talk shows all evening and all night. WBZ gets a huge cume all day and very nice TSL at night. I believe they also carry the Patriots and the Bruins. A lot of radios go to sleep each night set on 1030AM.
Put Carlson on at 7pm, and Schramm on at 10pm. How cool would it be to again have a liberal voice booming out from Seattle (Mike Webb homage here).
If you have to, put some syndicated show on from 1a to 4a (or maybe some broken down has-been network news guy who wants to come home).
It took a big hunk of Fisher/KOMO courage to go all-news in the first place. No format is harder to establish. But once it is established, it becomes more than a station to a listerner. It's right up there with the water and power companies -- it's a utility.
It took KIRO nearly six years to hit #1 back in the late 70s. It's been the hands-down news leader until the last couple of years. Its troubles may be many, but from a listerner perspective (and what else matters?), they can can be summed up with one word: Inconsistency.
KOMO was able to survive its own inconsitency, but now has an opportunity to be the go-to place for news on the radio dial for the next 20+ years. But, like AM Top Forty, Music of your Life and Beautiful Music, the hybrid news-in-the-morning-talk-midday-news-in-the-afternoon format could be dying. 'Variety' programming, or appointment listening, is only as good as the host/program -- and their employers' willingness to 'keep the appointment.'
As a selfish listener, I want my news update at :00 and :30. I want traffic and/or weather every ten minutes. I like the :08s, but that's just me. A consistent time is more important that which time. And, when all hell breaks loose somewhere in the city, the region, the nation or the world, I want to punch that news button and know that I'm going to hit either continuous break-out coverage or an update very, very soon.
After all that about what's wrong with blowing off mid-day news for two expensive no-cut-contract talkers, here's the alternative: the WBZ model. CBS's all-newser in Boston does news from 5am to 7pm, then does live local talk shows all evening and all night. WBZ gets a huge cume all day and very nice TSL at night. I believe they also carry the Patriots and the Bruins. A lot of radios go to sleep each night set on 1030AM.
Put Carlson on at 7pm, and Schramm on at 10pm. How cool would it be to again have a liberal voice booming out from Seattle (Mike Webb homage here).
If you have to, put some syndicated show on from 1a to 4a (or maybe some broken down has-been network news guy who wants to come home).
A
AQH
Guest
Bill Wolfenbarger said:
Has anyone given thought that there might not be a thirst for an all-news station in Seattle?
Listened today while in the car a lot from 9-3p. News at the top and bottom, traffic and weather every ten minutes and carlson and schram doing lots of newsy interviews going solo. Pretty much sounds like news radio to me. In fact with the Commentators gone in the afternoon KOMO seems to be going more news and less talk. Just my observation. They had nice coverage of the big fire today during the Ken S. show which saved my butt when I-5 shut down. KOMO is definitely staying on the news bandwagon, not sure if that is good or bad when you look at the ratings.
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