That's obviously not the issue. If it was just the 17 year old, you're right. But this 17 year old managed to mobilize a lot of other people, and its that mobilization that had the effect.
"Obviously not the issue"?!? Get a clue. If she was mocking something he said about the issue he had notoriety from, you might have a point, but he wasn't, so you don't. He put his college issues out in the public sphere, companies are dumb to let any controversy over it dictate their choices of where to advertise.