> Thanks for the tip, Ivan. The station sounds very good. A
> very 21st century version of B/EZ!
>
> It's impressive that they have so many local advertisers on
> the air. Clearly there's an effective and focused local
> sales effort. Who says this format can't be sold?
>
> I notice that this station (which simulcasts on 2 dial
> positions), is the only radio property operated by this
> owner. So, ALL of their sales effort is put into this
> station. Congrats to WEZV for making it happen!
>
> Nick Gerard
>
INDEED! A REAL full-fledged COMMERCIAL easy-listening station! In the year 2005! Somebody call Clear Channel, Infinity and Entercom and tell them that THIS is the wave of the future! In these stressed-out times, the relaxing B/EZ format CAN be a money-maker (at least it seems to be happening in Myrtle Beach).
Come out here to the Pacific Northwest and do a similar station... the market is wide open here!
John Fortmeyer
Newberg, Oregon