No, "minimal" is more like it... getting an average around 1.2 to 1.3 share and a rating of 0.0 to 0.1 It wobles, a lot, having had in the last year one book as high as 1.6 and as low as 1..1. It ranks around 24th to 28th.
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Another Christian FM For New York
- Thread starter Barry
- Start date
Curious since it was sold at the same time as WPLJ, how has DC's 107.3 been doing as KLove? WGTS still seems to always be in the top 10, often top 5 in beauty contest numbers. I would've thought another powerful CCM signal in the market would've knocked them down at least some, but that doesn't seem to be the case.
Maybe the poster means a huge share of the CCM market?
Just curious what the listenership of the HD2 talkline station is compared to the Zev Brenner | Talkline Communications online feeds. The world is changing; a traditional radio is hardly the only way to hear "radio" programming,
My hunch is that 106.3 HD2 has less potential reach than a website or mobile phone app.
K-Love averages around 17th with less than a 1 share whild WGTS is usually about 5th with a high-5 to 6 share in 12+.
Based on what? Some scientific data that you have? Your personal dislike for the format?
Just some late-60's memories here as a DXer back in Queens NYC .....
WJJJ 1260, a daytimer in the unlikely COL of Christiansburg VA, was a religious station that signed off with an offer of a free Bible to the farthest caller that day. A few of us kids wondered if we should see which of us could amass the biggest collection of Bibles by calling them every day at sunset from some 400 miles away.
Another sunset regular was WPGM 1570 Danville PA (they are now a local by me). WPGM has been a religious station that signed on a few months after Methuselah passed on.
I was never overtly inconvenienced by these types of stations. My hassle is that there are too MANY stations of all formats on, period.
WJJJ 1260, a daytimer in the unlikely COL of Christiansburg VA, was a religious station that signed off with an offer of a free Bible to the farthest caller that day. A few of us kids wondered if we should see which of us could amass the biggest collection of Bibles by calling them every day at sunset from some 400 miles away.
Another sunset regular was WPGM 1570 Danville PA (they are now a local by me). WPGM has been a religious station that signed on a few months after Methuselah passed on.
I was never overtly inconvenienced by these types of stations. My hassle is that there are too MANY stations of all formats on, period.
Based on the fact that many religious stations are owned by not-for-profit organizations, and therefore don't have to pay any taxes, regardless of how much they rake in from listeners/donors. And even in the situations where it's pay-for-play to a for-profit licensee, the churches, preachers, etc. who harangue listeners for "gift offerings," "tithes," "donations" (or pick your own euphemism-of-choice) very likely are tax-exempt entities.
If the religious broadcasting community is willing to play on a level field, most of us who are repelled by them would feel somewhat more sanguine about the situation. But until pigs figure out how to fly, they're playing with a stacked deck.
Similar situation to Atlanta where Salem’s 104.7 The Fish quite outperforms WAKL. K-Love’s strength has been either entering markets that didn’t really have a prominent CCM station, or acquiring an existing one. It’s hard for anyone to take on an established CCM station that’s been locally involved in the market, but unlike commercial it’s not really a contest, more so K-Love getting their message out as much as possible and the potential donations that follow.
I do wonder if K-LOVE analyzes markets they’re in and compares the signal/population covered to the donations received from individuals located in that market. It seems to me it would only make sense if they did. Contrary to what many say, EMF doesn’t buy something just because it has a price tag and a for sale sign on it.
I don’t think there are too many stations. Christians are being persecuted for their faith in 2022 (the real ones) while the fake ones are loved by the world. Don’t say there are too many cause there isn’t and never will be.
Non-profit operation (religious or not) = no taxes needed to be paid.
I felt like the wall of separation of church and state is breaking apart, but let’s return to the subject
I 100% agree
Everybody thinks all these Christian ministries are making money hand over fist. Many national ministries were my accounts at one point. All the research showed about 1 in 2,000 listeners would send a donation. Most struggled and most of their earnings came from long time listeners who mostly never sent them anything but included them in their will. A few had someone wealthy who would guarantee to donate the airtime charges. And don't think we were getting rich. Around 1995 the station I managed was billing about $17,000 with about 75% of airtime sold. Our biggest day was Sunday where I could command $80 per half hour but a ministry buying Monday through Friday could afford about $150 to $200 a week, maximum. Lots of the time I could get them to $200 with a free Saturday airing (nobody bought Saturday versus Sunday).
Obviously they're making some money given the price tags of the stations they're buying. Case in point WPLJ.
They signed on as WBDS
Jeffrey: The price tag was $150 to $200 a week ($30-$40 half hour) in Houston, Texas where a 60 second spot might several times that on a top rated station. I knew of stations in small markets selling a daytime half hour Mon. - Fri. for $200 a month. I'm not saying they don't have money coming in but it is usually a deal where a friend with money covers the bill or much of it for a ministry when they buy time in a market.
National ministries buying time pretty much stopped because donations from listeners rarely exceeded the cost of airtime. They all went with a 'share' program where you get a split of the donations received monthly from the zip codes your stations reached. Revenue dropped to about $5 to $10 per half hour for the station I worked in Houston. We quickly moved to ethnic programming where people purchased time blocks and sold commercials to cover the cost. This happened as national radio networks in the non-commercial band put the same ministries on their stations for a share of the donations. The fact they could run via computer really helped as did having 250 translators across the nation running the same programming.
National ministries buying time pretty much stopped because donations from listeners rarely exceeded the cost of airtime. They all went with a 'share' program where you get a split of the donations received monthly from the zip codes your stations reached. Revenue dropped to about $5 to $10 per half hour for the station I worked in Houston. We quickly moved to ethnic programming where people purchased time blocks and sold commercials to cover the cost. This happened as national radio networks in the non-commercial band put the same ministries on their stations for a share of the donations. The fact they could run via computer really helped as did having 250 translators across the nation running the same programming.
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WSNR does play a decent amount of non Hispanic Afro-Caribbean programming. IIRC, they have a Christian Afro-Caribbean show on sunday mornings.
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