Yesterday, the website www.allaboutcountry.com posed the question: Could L.A. Get Another COUNTRY Station?
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Another Country station?
- Thread starter BusinessOfSurvival
- Start date
I hope it is country. That would just mean we'll have country around longer.
LA_Guy said:
You mean the maximum of 2 shares the format can pull. Today, that maximum may indeed be more like a 1.8 to a 1.6.
Although I would like to see another country station in LA, realistically with the failing ratings of KKGO and their steady decline the likelihood of Bonneville jumping into the genre seems small... UNLESS they were looking to take KKGO out of the game entirely because IF they did go country and put the money into it that KKGO should have with promotions etc it may be a station to be reckoned with and KKGO would have a fight on it's hands.
Marv-L.A. said:
Everyone has their own dream... there are not 2 country shares in LA, and there certainly are not 2.5.
The total country share has declined over the years (remember that KLAC was once in the top 5 or so stations with over a 4 share with country in the 80's) as the market has increased in Hispanic, Asian and immigrant population (all groups with little if any Country listening)
Spending money to market a format that most of the market has no interest in and which, among partisans, the word is likely out to all, would make such a station even less profitable.
ercjncpr said:
I don't see that Mount Wilson is not doing promotion. I receive their Go Country updates and they have events, like an album launch event for Dolly Parton, most recently. Most of the promotions are financed by sponsors and promoters in conjunction with the station and advertisers. I don't remember KZLA doing any Seacrest level promotions and giveaways either. Compare Rick Dees today to his Movin' incarnation.
As the old saying goes it takes money to make money and which did come first, the chicken or the egg? Even if KKGO could give away $1000.00 hourly prizes, new cars, or Pay your Bills for a month would the Hip Hoppers and Contemporary listeners tune to country? Would David's Latino, Hispanic (or insert your favorite PC moniker here) audience switch to country?
As it has been beaten into my head by Mr. E, and others, there is only a possible 2 share or less for "hayseed" music in the big city so there would not be enough pie to split for two stations and especially to finance big promotional activity in any event. Bonneville may have deeper pockets than Mr. Levine but they aren't stupid either.
ercjncpr said:
Diaries ard placed in proportion to market demographics such as age, sex, ethnicity, geography, etc. They are placed to yeild returns that are proportional to the market demographics. If 42% of the market is Hispanic, 42% of the diaries should be Hispanic.
The PPM panel, in theory, is totally proportional at all times.
So, if country is going to be an under-2 share format (which is actually about a 6 to 8 share of the non-Hispanic white audience) there are going to be very few diaries in the hands of country fans becaus there are so few of them. And that is the way it is supposed to be.
Mark Jeffries said:
Also racist! And a gross generalization I'm a Hillbilly (from Southwest Ohio or Norte Kentucky) but I'm not a moron (well maybe to some people but definitely not to my friends and myself). ;D
Thus David's point is valid, diaries or the meters are supposed to be distributed in proportion to the groups as they constitute the makeup of the sampled population. That is how polling and statistical sampling is properly done. I remember years ago when the Baseball All Star Team was selected by fan balloting and Ruth Lyons who hosted a daily mid day TV show in Cincinnati, Dayton and Columbus, lobbied her viewers (and listeners on WLW radio) to all vote for the Reds. The system changed right after that when the National League team was nearly 100% Cincinnati players for that season.
Mark Jeffries said:
nmoore6676 said:
The word racist is often tossed around, when its use is inappropiate. This thread would be such a case.
Racism is defined as:
1. a belief or doctrine that inherent differences among the various human races determine cultural or individual achievement, usually involving the idea that one's own race is superior and has the right to rule others.
2. a policy, system of government, etc., based upon or fostering such a doctrine; discrimination.
3. hatred or intolerance of another race or other races.
Saying that latinos don't listen to country music much, etc might perhaps be regarded as a stereotype, but certainly it isn't racist.
nmoore6676 said:
That was in 1957 and 7 of the 8 position players were from the Reds. You do know (I hope) that the balloting has been back in the fans hands since 1970 now and with Internet voting as well as ball park ballots. They also allow international voting (Japan for one).
An excerpt below from this link:
http://en.wikipedia.org/wiki/Major_League_Baseball_All-Star_Game
"Fans were given the opportunity to vote on the eight starting position players starting in 1947. In 1957, fans of the Cincinnati Reds stuffed the ballot box, and elected a Red to every position except first base. Commissioner Ford Frick stepped in and removed two Reds from the lineup. As a response to this unfairness, fan voting was discontinued. Players, coaches, and managers were given the sole authority to elect starting position players, for the next dozen years.
Between the lack of fan input and over-exposure due to the double All-Star Games during 1959-1962, interest in the game was thought to be waning. As part of the rise of the MLB Promotion Corporation's attempts to modernize marketing of baseball, fan balloting for the starting eight was restored for the 1970 game."
I do know, but for about 10 years the fans were denied the privilege to vote. Then as you brought out the lack of enthusiasm from the fans reversed the process or rather restored it. The point of my story was the example of disproportionate sampling skewing the results and since it involved a popular broadcast personality I felt it appropriate here. I rather imagine that Ms. Lyons may have underestimated her influence though new sponsors on her show always had initial product supply issues after launching in her market area. In any event there has been no further attempts by anyone to repeat the stunt since the public got the ballot back.
T
TattooQueen
Guest
and posts about baseball have something to do with AAC rumoring a 2nd country radio station in Los Angeles how?
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