WCWG has the best DTV signal (or it did when I was Chief Engineer).
I turned a corporate misunderstanding into a Engineering Miracle. When planning the Level Cross tower, the tower manufacturer failed to realize we had purchased a Side Mount Antenna and had planned to have it on the Top of our Analog/Digital Stack. When we got Tower Finals, it had us with a Top Mount Antenna - only problem was that we had already purchased our antenna back in 1996 and it was in storage at ERI.
For nearly half a year, we went round and round. The problem was the stub tower necessary to support our Analog/Digital antenna stack was either too heavy (in one design) or could not guarantee the sway stress minimums needs of our antenna (in another design).
Since we had not purchased our Digital Antenna, I recommended that we flip the antennas so that we had a Digital Top Mount and Analog Side Mount on a stub tower. Only problem was that we had filings with the FCC with Analog on Top and we had some overlap coverage issues with a Virginia station. After a week of discussions, phone calls and chats with the FCC, we decided to go with my plan. We got a waiver from the Virginia station (we had given them a waiver earlier for their overlap into our coverage). We got the FCC's ok and off we went.
The resulting change gave WCWG the best DTV signal (on paper) in the market. The FCC market analysis had the WCWG signal covering more square footage and covering more people than any other station in the market. It was a BIG deal for us - that we pretty much squandered because of the small market attitudes of our corporate management. (Pappas was the largest privately held TV group; being run by a management team with small market experience.)
We had so many opportunities to be a player in the market only to be restricted by fights our ownership had with cable and satellite in our sister stations in 100+ markets. We could have been a performer; instead we became a statistic.