Before there is a massive write off on this, I believe this device does have potential, IF some basic changes are made. First of all, Apple is selling the I-touch model at a substantial rate, particularly to the younger generation who has a major influence on marketing. ( I own one, I might add, even though I admit I am not part of the younger generation). This device will offer those users access to standard FM & HD FM broadcasts where they normally would not be able to access it (outside Wi-Fi range or access). I am not sure if AM reception is included yet. The I-phone does not have this limitation, since it has cellular connection & usually with a data plan. However with that said, this device potential could only be substantially realized if the price is reduced somewhat, and HD signal reliablility is improved. Price productions will come as competitions increase, but it will not succeed if reliability becomes a factor. JohnEB