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Another flip for 101.3?

A

AbqAnonymous

There is some speculation of 101.3 making yet another change here: Domain Insight 5/25: Sunny To Set In Albuquerque? - RadioInsight

Of course this would be just nine months after the switch to the 80s/90s hits format. The 90s tracks are usually whatever topped either the rhythmic or alternative charts back then. A lot of songs are also annoyingly cut up for shorter time.

However outside of smooth jazz nothing these guys do ever seems to get much beyond a 1.0 (whenever they subscribe). Their last attempt at classic hits on 94.5 didn't do much either and Zeta still lags behind KLVO and KRZY. But with three companies controlling almost the entire commercial market here what would be their best options? Should they find some other niche?
 
So the new format is classic hip-hop as "101.3 The Hustle". We've seen in the past that this format cannot support two stations when we had Hot 95.1 and Yo! 101.3/105.1 as both were low rated. Interestingly 95.1 just changed their call letters to KABQ-FM recently dropped from 104.7 while KOLZ moved to 102.9 in Farmington (formerly KAZX). I don't know if that is a sign of a change at 95.1 or if iHeart just likes to have those call letters somewhere in town. Hot 95.1 without direct competition only averages in the low to mid 2s.

Any thoughts?
 
101.3 and 106.3 are Vanguard's best signals, which is not saying much, and I'm surprised that they would try a format like this. They have played it safe and conservative so far, targeting 35-64 year-old adults with formats like smooth jazz, talk, classic hits, AC, etc. Do they even know how to sell it? Why try to go after 95.1, a station that is in the low 2s? iHeart can combo 95.1 along with KPEK as both stations target adult females. It works for them. "The Hustle" branding sounds to me like they are going after a street image, which is uncharted territory for this company.

I'm not sure they really know what to do, but you can't make money by building a McDonald's next to a McDonald's. They're better off putting The Oasis on 101.3, which can penetrate buildings better than 103.7 does.
 
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