Another format change @KFSD

[Big 121]

Due to the sale of Astor's KCEO, 1450 KFSD will be re-branded 'Financial San Diego' and current KCEO programming
will be aired on 1450, as of 3-1-12. San Diego Radio Seoul programming is terminated; rumors of a possible deal with
KURS have been heard.

 

[SDRadio]

I'm shocked! Shocked! that Art Astor would change programming on one of his few remaining stations!

 

[600kogo]

Chris, Few remaining stations?? isnt that the dead last station that he owns??

And oh boy a Korean station!! I would thing that a Filipino radio station would go over bigger than a Korean especially with the large Filipino community in SD. Why is it always Korean??

 

[jonbruce]

He still owns KSPA 1510 Ontario.

 

[600kogo]

I'm sorry I forgot all about that station....along with everyone that has a PPM

 

[davideduardo]

I'm sorry I forgot all about that station....along with everyone that has a PPM

Ontario is not in a PPM market.

 

[pianoplayer88key]

Sorry for the OT question, but...

What exactly *IS* a "PPM"? And how does it know what stations people are listening to?

 

[SDRadio]

Ontario is not in a PPM market.

Why do IE stations, Sir David, have PPM (Personal People Meter) encoders?

Thank you!

 

[davideduardo]

Ontario is not in a PPM market.

Why do IE stations, Sir David, have PPM (Personal People Meter) encoders?

Thank you!

Ontario is not in the IE market.

This station is encoded, as is common with stations on the fringe of PPM rated metros. Stations not in PPM markets can rent an encoder for a very low fee.

However, KSPA has very little usable (10 mV/m) signal in the EI or the LA market... but they encode anyway.

 

[davideduardo]

Sorry for the OT question, but...

What exactly *IS* a "PPM"? And how does it know what stations people are listening to?

The Arbiton website, www.arbitron.com, has a complete explanation.

In brief, each station has a unique "masked" identifier code burst they broadcast many times each minute. People recruited by Arbitron to be on the PPM panel carry a Personal People Meter which "hears" and remembers moment by moment the time and station and then feeds this data to Arbitron.

 

[paulcano]

Is that only during the day on weekdays? And music resumes on evenings and weekends?

 

[Big 121]

Supposedely it's a complete programming transfer to 1450;however it's hard to tell about what Art will do every hour on KFSD. Overnight Polka might be worth a try.

 

[jonbruce]

And starting on March 3rd the KFSD financial format will be similcast on 1510 KSPA Ontario.

 

[Gregg]

And what is 1000 KCEO going to program, now that it's no longer a financial station? (Makes you wonder why Astor didn't transfer the call letters to 1450?)

 

[Big 121]

Immaculate Heart Radio has purchased KCEO and it will have their network programming, as well as some
shows solely with S.D. 'topics'. No applications noted at this time for call letter change.

 

[radio-darn]

More people discuss these stations here than actually listen to them.

 

[paulcano]

I listen overnights and weekends when they play wonderful music. Would really hate to see that go. Oh well.